First Impressions for Startups and New Businesses

Join us as Tract 9 and 9PROX Creative Director Benjamin Gibson looks at the many ways and mediums your new company can make a by-chance first impression on the public. Explore what your logo says about you, what your colours could mean or represent to people and how your business is making its first impressions.

We will cover conceptual notions of logo design, brand design and development, and human connections; as well as looking at technical ways to engage with new customers over a number of digital, traditional, and not so traditional mediums.

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Benjamin has been a Toronto based designer and digital design director for over 10 years. He's worked with some of Toronto's and the world's most prolific brands.