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Fjällräven Kitsilano Window Art Installation: The Forces of Nature

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Fjällräven Kitsilano

1976 West 4th Avenue

Vancouver, BC V6J 1M5

Canada

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Visit an art installation by local Coast Salish artist, Charlene Johnny, in the window at Fjällräven Kitsilano from Earth Day onwards.

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Fjällräven Kitsilano’s Guide (brand ambassador) and local Coast Salish artist, Charlene Johnny, has designed an art installation that will be on display in the Fjällräven storefront window at 1976 West 4th Ave from Earth Day (April 22nd) onwards. The idea behind the art is inspired by nature. Nature inspires all of Charlene’s work and Fjällräven, as a brand, aims to inspire the world to walk with nature.

Fjällräven hails from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, they focus on simplicity and practicality, and have the utmost respect for the environment.

Charlene Johnny is a Coast Salish artist from the Quw’utsun Tribes of so-called Duncan, B.C. living and working on the unceded territory of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations.

Although Fjällräven’s history is rooted in Sweden, the brand stores work on a hyper local level in their communities across North America. This partnership with Charlene is one of many activations that the brand has developed to bring their communities closer to nature. The artwork will be on display at Fjällräven Kitsilano (1976 W 4th Ave) from Earth Day (April 22nd) onwards.

Words from the artist, Charlene Johnny:

‘’In this beautiful place more commonly known as Vancouver, there is a rich history that predates colonialism. Where creator and all of it’s creatures have thrived since time immemorial. As a Quw’utsun’ artist residing on unceded xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations, I acknowledge that I am very blessed to be in such a place. I walk with pride knowing that my ancestors inhabited summer villages at the mouth of the Fraser River what we now call Richmond. Being able to incorporate traditional designs of the landscape and creators' creatures into a modern display in one of Vancouver’s popular neighbourhoods is an incredible opportunity for me. As an artist, I recognize that I am a knowledge keeper and storyteller. Most if not all of my art form is mimicking nature. Coast Salish design elements are just as much part of the landscape in every way that our language songs and dances are. As an indigenous steward artist of the land, I think it is important to see representation from reputable brands that we share space with.’’

This installation, made up of four separate panels, represents welcoming poles used in ceremony when welcoming people to indigenous communities. The four panels also represent different areas of the Lower Mainland from ‘'The Two Lions’’ on the North Shore to ̱epx̱páy̓em (Squamish) and more locally, sʷəyəs (hən̓q̓əmin̓əm̓) “Kits Beach”, through rich imagery of wildlife and nature designed by Johnny. The installation has been built in partnership with Eclipse, a carbon neutral Canadian design company based in Vancouver, BC.

‘’This piece is a huge reminder to respect our surroundings. Beacons to live in unity with others and tread carefully together with nature.’’

This project is in support of Kwi Awt Stelmexw, a language & arts society for the Squamish people. Donations to Kwi Awt Stelmexw can be made at https://www.kwiawtstelmexw.com/donate/ and anyone that visits the Fjällräven Kitsilano store with their donation receipt will receive a partner discount on any of the Spring/Summer 2021 gear currently in-store.

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Fjällräven Kitsilano

1976 West 4th Avenue

Vancouver, BC V6J 1M5

Canada

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