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Food Accelerator: An Inside Look at the CPG Startup Journey

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The YSpace Food Accelerator Ask Me Anything Series

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Join us on June 18th for our first instalment of the YSpace Food Accelerator #AskMeAnything series. In this series, we will explore the entrepreneurial journey of founders in the food & beverage space to share their wins and challenges. From the mentor’s perspective, we will also have an industry expert share their perspective on the greater ecosystem and perhaps some of the industry standards or trends.

For the first session, we are excited to have Ju Young Joo, co-founder of SUKU Vitamins and Chris Rodkin, President of BritOn Solutions Group, to share their journeys and perspectives about entrepreneurship in the CPG industry. The session will be moderated by Judy Chang, the Program Advisor for YSpace Food Accelerator program. If you have a food startup, or is thinking about starting one, and you’re curious about finding out more about the experience, please sign up here!

About the presenter:

Chris Rodkin, President of BritOn Solutions Group Inc

Chris is a Toronto native who has an extensive CPG based sales and marketing background. A passionate architect and builder, Chris loves the challenge of collaborating with his customers to help them sustainably overachieve and outperform. Chris studied at the University of British Columbia and began his post university career in advertising and PR before quickly moving into Consumer Packaged Goods. He spent the next 29 years of his career in progressively senior Category Management, Sales and Marketing roles with organizations such as The Nielsen Company, Nestlé Canada and Maple Leaf Consumer Foods. During this time, Chris has been directly responsible for the operational alignment of Sales and Marketing teams while, focusing on driving Business Development initiatives, Pricing and Trade Investment Maximization and building Organizational Capability along with continuous Cultural and Structural Change Leadership.

Ju Young Yoo, Co-Founder and CEO of SUKU Vitamins

Ju Young Yoo is the Co-Founder and CEO of SUKU Vitamins, a company that aims to bridge the gap between beauty and wellness by developing natural health products that are scientifically-driven, innovative, yet so delicious. He started the first sugar-free, sugar alcohol free, plant-based gummy vitamin designed to help women and men look and feel their very best. Prior to studying at the Canadian College of Naturopathic Medicine, Ju Young received his Bachelor of Science in Chemistry from the University of British Columbia. He also has an extensive background in scientific research as he held multiple positions on various prestigious research teams. Through the creation of SUKU Vitamins, Ju Young has committed his expertise and passion towards helping women and men worldwide achieve their beauty and wellness goals from the inside-out with natural, non-toxic solutions that are equally effective and delicious!

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