Free

Food Networking Event - Peter Van Stolk, Founder Jones Soda

Event Information

Share this event

Date and Time

Location

Location

Startup Zone

31 Queen Street

Charlottetown, PE C1A 4A4

Canada

View Map

Event description

Description

Peter Van Stolk, Founder of Jones Soda, presents...

"Lessons in Building Consumer Loyalty from the Ground Up"

Join us for an engaging Food Networking Event with a presentation from Peter Van Stolk.

6:00PM Welcome & Food Xcel Introduction

6:30PM Presentation from Peter Van Stolk

Contact Food Island Partnership at 902-367-4417 for more information.


Marketing maverick Peter van Stolk has a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends. He helps organizations around the world with a broad range of marketing and business challenges, including how to compete, how to market a product, and how to build a successful business.

Peter van Stolk is the CEO of SPUD.ca, Canada’s lowest waste grocery company, aka Sustainable Produce Urban Delivery, an online grocery store delivering local & organic products to customers in cities within North America. The company is committed to changing the world, one bite at a time. Van Stolk believes: “Food will have the greatest impact on our generation. How we think about food, how we buy food, and how we consume food will change, and we are excited to be a part of this transformation”. In 2018, through their new company Food-X Urban Delivery Inc., Walmart Canada became their first national customer using the platform to deliver food

Peter also founded the Jones Soda Company in 1987 and served as CEO and chairman of the board for 20 years. During that time, his original marketing approach, which included interacting online with consumers, brought Jones Soda phenomenal success in the crowded beverage industry. By integrating customer feedback, Jones Soda became known for its unique flavors and custom packaging.

With Jones, Van Stolk also oversaw the launch of new product lines, including non-carbonated juice, tea, and energy drinks. He successfully competed against the global multi-billion-dollar soda giants and earned brand loyalty among consumers – all on a shoestring budget. His work has attracted the attention of the New York Times, CNN, People magazine, and Inc. magazine.

He saw the potential in using the Internet for marketing long before anyone else did. van Stolk, who is now CEO of The Tree Fort Group, a social media marketing company, believes traditional methods to reach consumers are less effective today and that marketing campaigns can’t rely solely on buying advertising space. He advises marketers and organizations to adapt their methodology and become more social to interact with audiences, using tools like Flickr, MySpace, Facebook, blogs, and wikis.

Share with friends

Date and Time

Location

Startup Zone

31 Queen Street

Charlottetown, PE C1A 4A4

Canada

View Map

Save This Event

Event Saved