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Fostering Sustainable Behaviour Advanced Workshop
Wed, 25 January 2017, 9:00 AM – 5:00 PM PST
This two-day advanced workshop provides an in-depth exploration of how community-based social marketing can be used to foster sustainable and healthy behaviour. The session will introduce leading-edge material on selecting behaviours, identifying barriers and benefits to selected behaviours (including topics such as market segmentation, selecting random samples, and survey construction), utilizing behaviour change tools (some exciting new developments regarding the use of commitments, norms, communication, social diffusion, and goal setting in increasing the adoption of sustainable behaviours will be covered). In addition, the workshop will address the effective use of social media, smart phone apps and websites in the promotion of behavioural changes (in particular, we will explore why the use of social media and websites often fail to produce changes in behaviour and how you can use these resources more effectively). The session will also address advanced topics regarding the design and evaluation of programs as well as the calculation of return-on-investment for programs. Further, participants will be coached in making community-based social marketing presentations to their agency or community and will receive PowerPoint and Keynote presentations for this purpose. Having attended an introductory community-based social marketing workshop with Dr. McKenzie-Mohr is a mandatory prerequisite for this workshop. If you have not previously attended an introductory workshop, you can register for both the introductory and advanced workshops at a substantial savings.