Founder Fundamentals - Go To Market Strategy

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YSpace is partnering with 4 local Small Business Enterprise Centres to host a 12-week educational program for startups and entrepreneurs.

About this Event

Founder Fundamentals is Going Virtual!

We recognize the growing concerns around COVID-19 and deeply value the safety of the public and our speakers. Hence we've decided to deliver the remainder of this program virtually until operations are back to normal.

The instructions are simple. You can register on Eventbrite as normal. Every week we will be emailing the LIVE web-conference link to registered attendants 60 minutes prior to the session. If you have any questions please reach out to

About Founder Fundamentals

YSpace, York University’s innovation hub is partnering with the Markham Small Business Centre (MSBC), Richmond Hill Small Business Enterprise Centre (RHSBEC), Vaughan Business Enterprise Centre (VBEC), York Small Business Enterprise Centre (YSBEC) to host a 12-week educational program called Founders Fundamentals.

Founders Fundamental is a regional program designed to help you kick start your entrepreneurial career. Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as social media marketing, to grant writing, to bootstrapping and more this program provides a wide range of learning. In addition, the program connects you with local resources within your municipality such as your local Small Business Centres and more. Individuals that complete all 12-weeks of learning will receive an Innovation York Certificate of Completion from YSpace.

About the Workshop

Whether your company is rolling out a new product or service, reinventing your brand, or expand into new markets, a solid go-to-market strategy focuses on reaching the right customers in the right markets, through the right channels, with the right products and services. Learn how to build your own go-to-market strategy and better compete in your marketplace.

  • What you’ll learn
  • What is a go-to-market strategy?
  • Identify your market
  • Determine your market segmentation
  • Define your value proposition
  • Channels to reach your target customer
  • Generate awareness & create demand
  • Evaluating success

About the Presenter

Michael Chen is the Digital Marketing Director and co-founder of MRCK marketing.

He has built and implemented multichannel digital strategies for start-ups, small and medium-sized businesses spanning several industry verticals. His expertise includes e-commerce, lead generation, and localized site-to-store strategies. In his spare time, he likes to spend time with his wife and his two-year-old son watching Blippi.

MRCK marketing is a team of relentless agile marketers with a strong understanding of performance marketing. We are proud to be a Certified Google Partner and serving our clients from our office in Markham since 2015. Our team of experts are here to help businesses and brands realize their full potential.

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