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YSpace York University

169 Enterprise Boulevard

3rd Floor

Markham, ON L6G 1B3

Canada

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Content and Deliverables:

Most entrepreneurs have clear vision on their idea, and its potential. Critical at this point is to validate the market need, market trends, and have a clear understanding, based on arms length information, of the opportunity to play in that space. Market Research One is a real time opportunity to test a business owner’s vision against their industry sector (as defined in NAICS), to understand

  • What business they are in?
  • How does the industry work?
  • Who are their key competitors?
  • How is the industry evolving?
  • What are the predictions for the future?
  • Are those predictions valid and how does this affect their business?


Completing this workshop prepares an entrepreneur with the base they need to understand the other players in the space where they will compete. Tandem Thinkers is well practiced and experienced in helping entrepreneurs in building a complete understanding, and the heavy lifting of the work for this in a single workshop.

Our session will be led by:


Doug Leitch – Managing Partner

Tandem Thinkers Inc. is a business consulting company owned by Doug and Kim Leitch, which offers a triple-suite of services focused on helping our clients work on their business, in their business, and communications services reaching out from their business into their marketplace. Doug’s primary expertise is in business planning and strategy, particularly in helping clients get a grasp of their market, their competition, and how to leverage their strengths in that context. He has worked with well over 100 clients in the past four years in this space.

Doug’s skills grew out of a thirty-year career at IBM, the last ten of which were running various IBM business units at the country level. Doug has hands-on experience working with business owners, senior executives, and employees, including organizations ranging from small business through to Canada's largest corporations as well as with all three levels of government in Canada.

Doug is active as a volunteer in the community, with a long list of organizations where he has contributed, often in a senior role on their Boards.

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Date and Time

Location

YSpace York University

169 Enterprise Boulevard

3rd Floor

Markham, ON L6G 1B3

Canada

View Map

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