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Founder Fundamentals: Market Research & Validation

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Founder Fundamentals is an 11-week workshop series designed to help you kickstart your entrepreneurial career.

About this Event

Interested in building your entrepreneurial skills to launch your startup?

Founder Fundamentals is an 11-week workshop series brought to you by LaunchYU and Markham Small Business Centre (MSBC) designed to help you kickstart your entrepreneurial career.

Whether you are a professional services company, brick and mortar or technology startup, the program aims to equip you with the essential skills and knowledge needed to succeed. Spanning across topics such as Business Plan Writing, Bootstrapping, and Setting up a Shopify Store, this program provides a wide range of learning. The program also connects you with local resources for potential next steps as you progress in your entrepreneurial ventures.

Participants who attend at least 9 out of the 11 workshops will get a Certificate of Achievement, illustrating their dedication to learning about the essentials of launching a successful business.

About this Workshop:

Market Validation is extremely important for any startup’s journey as you prepare for product launch and garner feedback to make your product the best version of itself. Often times as a founder, we build products that are based on personal needs with biased views on what a perfect product could be. Therefore, the market validation process is extremely important to capture the feedback of your target market and in building a community of potential buyers.

Join the session to learn about Raphael’s market validation journey as the Founder of myTechne and understand what methods has worked for his venture. In addition, he will provide some insights into “Entrepreneurial Burnout” as most often founders are juggling a million things while in market validation such as managing the product development team to incorporate the user feedback, talking to potential customers, and engaging with potential stakeholders. Raphael will share his best tips and tricks for managing burnout and multitasking.

Speaker: Raphael Wong, Director, Strategic Initiatives, ThoughtWire

Raphael is a strategist, founder and ecosystem-builder with a mission to unlock human potential through data, process and technology. Among his many hats includes: (1) Director of Strategic Initiatives at ThoughtWire - a high-growth firm that provides digital twin technology to built environments; (2) Co-Founder at Innovate Cities - a not-for-profit on a mission to position Canada as a global leader in Smart CIties; and most recently, (3) Founder at myTechne - a productivity app that helps you do more in a health way. Raphael is well versed in strategy and market development, down to product design and implementation. Previously he was a strategy consultant at PwC where he worked with pre-revenue start-ups to Fortune 500 enterprises.

*Zoom link will be accessible in your Order Confirmation page emailed to you after registration (click on "Go to Online Event").

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