Next up: defining your audience and what it means. Sure, the mission is to dominate the world, but we all have to start somewhere. Customer Discovery plays a large part in the process of finding out where and how to start with your initial market. As a freelancer, it is your duty to understand how your customer perceives and experiences the problem. From there, you will better understand how it relates on a monetary level.

Note: this event is open to all SFU students.