From Insights to Action: How to get the most from your Data Analytics

From Insights to Action: How to get the most from your Data Analytics

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BCAMA Thought Leadership Series

About this event

From Insights to Action: How to get the most from your Data Analytics

In a world driven by data – are we really understanding and maximizing usage from the information we have at our fingertips?

Learn from Cornelius van Heerden and Heather Cameron, Data Analytics Experts at Google on how to build modern advanced systems by adopting cloud native digital transformations, use Artificial Intelligence and Statistical Models to predict and inform decisions and analytics and how interactive dashboards for simplistic high-level reporting and in-depth analysis can provide solid data-driven decision foundations.

Cornelius and Heather will cover 3 key pillars of Data Analytics:

  • Measurement: consolidating automated Real Time Insights and Real Time Action
  • Audience Creation: leverage 1st party data and clustering audiences and creating content specific to that audience
  • Linking to Value Based Conversions

Andrew Snook from Pattison Media Group will provide context and examples how these these pillars can be put into practice.

Don’t miss this chance to learn more about how your brand can step more fully into this medium's true potential.

Become a BC AMA Member to access our educational, social, and professional events at the members-only rate. Plus members have access to invaluable AMA resources and toolkits.

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PRICING:

Early Bird Rate: end June 17, 2022 (11:59 pm) PST

  • Members - $30
  • Non-Members - $40
  • Collegiate/ Student: $25

Regular Rate:

  • Members - $35
  • Non-Members - $45
  • Collegiate / Student: $30

Full refunds will be honoured up to three business days before the event.

Questions? Email info@bcama.com