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From Online to IRL: Meet The Faces Behind Social Media

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Miami Ad School Toronto

639 Queen Street West

Unit 300

Toronto, ON M5V 2B7

Canada

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Their tweets make you slow your scroll, their Instagram pics make you feel #blessed, and their LinkedIn posts make you rethink your last conversation with your boss. Now it’s time to meet the faces behind that killer content.


On Tuesday, May 29th, join us at Miami Ad School Toronto as we sit down with some of Toronto’s top social media professionals. With their tips, advice, and industry secrets, you’ll learn how to get your foot in the social media door (IRL), create unignorable social campaigns, and slay your new career. Just remember not to feed the trolls along the way.


Doors open at 6PM and talk starts at 7PM. Tickets are free and drinks and snacks will be provided.



Meet Our Panelists

Matt Stephen | Social Media Specialist, Shopify

Matt is a Social Media Specialist at Shopify, an e-commerce solution that allows you to set up an online store. Previously, Matt worked as a Community Manager at Movember and OneMethod working on Nestlè brands like Delissio and Kit Kat. He graduated from York University with a degree in Professional Writing and started his career writing for BlogTO and The Hockey News.

Cristina Gardeazabal | Associate Director of Content, Mirum

Cristina is the Associate Creative Director of Content at Mirum, overseeing all content creation for their global and Canadian Campari clients. Cristina is an art director, producer, video editor, illustrator, photographer, influencer relations manager, media buyer and strategic planner in one. She has launched a new brand through social media, developed a branded clothing line, created an OOH campaign based on a Facebook post and gone far, far beyond what’s expected of her role daily. Prior to becoming a master content creator, Cristina worked in accounts servicing the strategic needs of clients such as Dairy Farmers of Canada, Walmart, Mother Parker’s Coffee and The Mobile Shop. Off the clock, she’s an artist who’s produced her own graphic novel and filled galleries with her paintings.

Matthew Tierney | Managing Editor Team Content, Toronto Raptors at MLSE

Matt has a Bachelor Degree in Business from UWO and is a self-described "sports junkie." He currently works as the Managing Editor of Team Content for the Toronto Raptors, which means he is responsible for content creation/production for all Toronto Raptors' digital/social properties.

Patrick Forestell | Director of Strategy, Studio71

Patrick is an experienced Digital Marketer with a strong background in social media, digital, and content marketing and advertising. He is also skilled in Digital Strategy, Branded Content, Influencer Programs, and Business Development.

Catherine Mann | Brand Manager, Social Media, AIR MILES Canada at LoyaltyOne

With more than a decade of experience, Catherine is a Digital and Social Media Marketing Professional who has led the social media strategy of some of Canada's most notable brands. A strong believer in the right message, right place, right audience, Catherine built her career during the infancy of social media - a time when social media was evolving from a fan acquisition tool to its current state as an engagement, re-marketing and conversion platform. Currently the Brand Marketing Manger for AIR MILES Canada, one of the top Loyalty Programs in Canada, she has also had the privilege to work on many recognized brands which include Corus Entertainment, KAO Canada, Nestlé Canada, RBC and TD Bank. Most notably, she was an integral part of launching Nescafé Canada's social channels into the Canadian Marketplace where she helped lead the social media and content strategy for the legacy brand. Catherine is based in Toronto, has an infectious laugh and is a self proclaimed pop culture nerd.

Moderator: Jennifer Stack | Director of Social Media, Anomaly

As the Director of Social Media at Anomaly, Jennifer manages a team of 6 Social Media specialists and overseas 15+ brand's social media activity. With an MA in International Marketing Communications and MSc in International Marketing Strategy, she has achieved 10 years experience across CPG, alcohol, automotive, retail and non-profit categories. Previous clients include Ford, Shoppers Drug Mart, Bacardi, Grey Goose, Coca-Cola, Nestlé, Kraft, and Mercedes-Benz. She has lived and studied in England, France, USA. In her spare time she serves as a National Advertising Benevolent Society Ambassador and Director of Nominating for the Junior League of Toronto.



If you're looking to take your social media skills even further, consider signing up for Miami Ad School Toronto's 12-week Social Media Bootcamp.

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Miami Ad School Toronto

639 Queen Street West

Unit 300

Toronto, ON M5V 2B7

Canada

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