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From Research to Start-Ups: Lessons in Innovation from the Genesis Centre

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Patient-oriented research is about realizing real-world outcomes. Some research projects may develop a commercial product, algorithm or process to improve health care. This webinar will give you an idea how to transfer research to start-ups.

Michelle Simms, CEO of Genesis, will talk about the
programs and services offered by Genesis and what it takes to start a technology company in Newfoundland and Labrador. She will provide information on what the support system for start-ups looks like right now and talk about the future opportunities for health and medicine technologies in this province.

The Genesis Centre is Memorial University’s Innovation Hub for technology start-ups. They accelerate start-ups through all stages of idea development – from pre-incubation and business model development, to investor readiness. At the Centre, portfolio companies are connected with top mentors and advisors, along with marketing, funding, office space and technical resources to help them succeed. The goal of the Genesis Centre goal is to help entrepreneurs commercialize their ideas and to build successful companies in Newfoundland and Labrador.


Michelle Simms

Michelle joined the Genesis Centre in 2002 as a business analyst and was promoted to vice president in 2015. She assumed the role of President and CEO in August of 2016. With more than a decade of experience advising technology companies, Michelle is passionate about entrepreneurs and advancing the technology sector of Newfoundland and Labrador.

Michelle’s passion for technology has led to her involvement with several national organizations. She is a member of the board of directors for Oceans Advance and the CDMN Advisory Board and for two years was the Newfoundland Chapter Lead of Ladies Learning Code, a national non-profit established to teach technical skills to women. She has served on the board of directors for the Canadian Association of Business Incubation, and is the St. John’s hub lead for the Canadian Digital Media Network and the Genesis Centre's Women in Technology Peer Group.

Michelle holds a Bachelor of Business Administration (BBA) from Memorial University.

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