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Future By Design: The Future of Experience Design - London
Wed, 26 April 2017, 6:00 PM – 9:00 PM EDT
Attend a FREE live screening and interactive discussion of 'The Future of Experience Design', RGD's next Future By Design panel hosted by Carve Brand + Design in London.
Beyond evaluating the design of products and communications, consumers now evaluate their overall experience. Designers must develop new and improved techniques and strategies to cater for this need. Join our panelists as they discuss the designer’s role developing meaningful, memorable and exciting experiences, how the field of experience design is evolving, and how trends are impacting the work of designers in this area now and in the future.
Elvira Barriga, Creative Director and Visual Experience Design Director at Local Projects
Elvira Barriga is a Creative Director at the Exhibition and Media Design firm Local Projects, where she also heads the Department for Visual Experience Design. She is most passionate about shaping creative processes and mentoring talent while looking for powerful concepts that enrich our environments with meaning, beauty and surprise.
The Spanish-Austrian blend is experienced in stewarding projects at the intersection of brands, media and environments and is most excited about working with aspirational thinkers and progressive doers from different fields of expertise. She has worked internationally with prominent museums and galleries, cultural and governmental institutions, universities, publishers, architects, and global brands.
Elle was a Creative Director at Imprint Projects NYC and the Creative Director for the Brands and Environments team at Bruce Mau Design in Toronto. Prior to moving to North America she was a partner at the internationally recognized graphic design studio Blotto Design in Berlin and a freelance Art Director for Meiré und Meiré.
Elle holds a Masters in Media Communications-Design from the University of Applied Sciences Vorarlberg and taught typography and editorial design at the University of Arts in Berlin and at the University of Applied Sciences in Hamburg. She won several design awards, acted as a jury member for design competitions, and her work is part of the collection of the Museum of Design in Zurich, Switzerland.
Reena Merchant, Sr. UX Manager at Sony PlayStation
Reena is currently Sr. User Experience Manager at Sony PlayStation, leading a team of designers that are redefining the future of entertainment. Previously, Reena was Sr. Customer Experience Manager at Citrix, leading design of the flagship product, GoToMeeting. Reena has also held the position of User Experience Manager at Rogers Communications Inc. and has managed a design team at BlackBerry, spearheading the design of mobile, tablet, desktop and internet applications. She has over 12 years of design and management experience, and has additionally designed for CGI Group, Bell Canada, and Ontario Power Generation.
Jae Park, Executive Creative Director for Devices and Services Design Group at Amazon
Jae is currently the Executive Creative Director for Devices and Services Design Group at Amazon. His team is responsible for Fire TV, Tablets and Alexa devices. Before joining Amazon he worked as principle designer on Windows Phone and helped usher in Metro design at Microsoft. Jae majored in Industrial Design from RISD.
About Future By Design
Future By Design is a series of webcast discussions featuring experts sharing their thoughts on a variety of topics. As a virtual event, we invite cities across Canada to host local screening venues where members of the community can gather to watch panelists’ presentations, conduct their own group discussions and participate via webcam in the Q&A. Click here to view recaps of our past Future By Design events.