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FutureFlash 2017

Institute of Communication Agencies

Wednesday, May 17, 2017 at 12:00 PM - Thursday, May 18, 2017 at 2:30 PM (EDT)

FutureFlash 2017

Ticket Information

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Event Details

As technology becomes an increasingly integral part of the marketing world — via artificial intelligence, machine learning, algorithmic creativity, programmatic media buying and more — where does that leave the human role? Should the machines take control of communications, or should marketers double down on the human element, striving to engage with real people in real ways? FutureFlash 2017 will explore whether advertisers should inject humanity into even the most high-tech interactions, creating warm connections at massive scale.

A selection of 150 fellow ICA members and client leaders will be in attendance. Take this opportunity to connect with your peers in beautiful Muskoka (approx 2 hours outside of Toronto).

Tickets are limited to 150 attendees who belong to ICA member agencies and their client partners.

Tickets include lunch, cocktails, dinner and hotel accommodations on May 17th,
as well as breakfast and lunch on May 18th. 
NOTE: Once registered a room will be automatically allocated
Tickets are non-refundable but are transferable

Confirmed Speakers are:

  • James Cooper, Head of Creative, Betaworks - Branded Access Memories
  • Alex Tanguay, Global Brand Director, Spotify - How Consumer Data Becomes Insightful Storytelling
  • Marc Landsberg, Founder & CEO, SOCIALDEVIANT - It’s The Consumer, Stupid
  • Jessica Lauretti, Head of Creative & Content, RYOT Studio at Huffington Post - Finding The Human Approach
  • Gabi Zijderveld, CMO, Affectiva - Why AI needs Emotion
  • John R. Smith, Lead Researcher, IBM Watson - Can AI be creative?
  • Lucas Ives, Head of Conversation Engineering, ToyTalk/PullString - The Character Imperative in Computer Conversation
  • George Emerson, Head of Agency Relations, LinkedIn - Social Media or Social Mayhem?
  • Chris Barth, Senior Strategist, Contagious - Keeping Advertising Human
  • Scott Knox, President & CEO, ICA


Click here to review video highlights of FutureFlash 2016

Click here for more information about JW Marriott

Thank you once again to our presenting sponsor, The Globe & Mail!

Should you have any questions regarding the offsite opportunities or would like to book additional room nights/meeting rooms please contact Grace Consul at or 416-482-1396 x 229.

Have questions about FutureFlash 2017? Contact Institute of Communication Agencies

When & Where

JW Marriott - The Rosseau Muskoka Resort
Paignton House Road
Minett, ON P0B 1G0

Wednesday, May 17, 2017 at 12:00 PM - Thursday, May 18, 2017 at 2:30 PM (EDT)

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Institute of Communication Agencies

ICA is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training.  Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.

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