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Gamification: Getting Your Customers Hooked On Your Product
Mon, 20 February 2017, 4:30 PM – 5:30 PM EST
The challenge for any entrepreneur entering the market is building a product that customers love and use regularly. The goal is to get a solid and recurring customer base through habit-forming product development.
How do you get your users addicted to your product? How do you build products that are habit-forming?
Gamification is the application of game elements such as game mechanics, progress tracking, and rewards to products to drive user behavior in the desired way.
In this workshop, we'll look at ways to apply gamification to digital products, and we'll delve into the Hooked model (from renowned author Nir Eyal) for building habit-forming products. We'll see where these ideas fit into the user experience, and how to implement them most effectively.
You’ll learn many of the frameworks used in the book "Hooked" by Nir Eyal, which explores how motivation and habits work and introduces a model for making products that are more engaging and habit-forming.
About the Speaker
Marek Zaluski is a technology consultant, multidisciplinary software developer, speaker and educator. He is the founder of Lab Zed, a technology consultancy specialized in fast-paced innovation strategy and execution, and has worked with high-growth startups in Montreal and around the world. As Technical Coach at District 3, Marek brings his expertise in building digital products and provides coaching on moving fast and executing effectively. He is the creator of Startup Tech Talks, a conference series, and he spends significant time contributing to events and initiatives in the Montreal startup community.