$399 – $849

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Parcel Design

536 Eastern Avenue

Toronto, ON M4M 1C7

Canada

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Eventbrite's fee is nonrefundable.

Event description
A workshop to learn how to leverage your brand in strategic ways that improve engagement internally and externally

About this Event

Learn three methods to be more intentional about your brand experience so your customers know exactly what they come to you for and why they want to be part of your community.

Getting Value from Values

You may have brand values but do they really resonate? Take your brand values through this simple test that uncovers how relevant they really are. Don't have values and not sure where to start? Learn a simple exercise that provides your first draft of values to run your company by. Learn how to use your values as a filter for decision making.

Defining Differentiators

It's not just what you do, it's what you don't do. In this exercise, we help you gain brand clarity by creating your unique competitive matrix that pinpoints who you are in relation to your key competitors. Distill your unique attributes into clear, consistent language for your team. Define internal rituals that matter.

Words You Own

This activity helps you uncover the "brandable" aspects of your business. Define proprietary language that helps set you apart and elevates the value of your offering. Recognize and document the words you never want to be associated with your brand. Combine these assets for improved brand training.

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Date and Time

Location

Parcel Design

536 Eastern Avenue

Toronto, ON M4M 1C7

Canada

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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