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Getting Ready, Setting the Stage … to get the most from your event marketing investment

WBE Canada

Thursday, 27 August 2015 from 2:00 PM to 3:00 PM (EDT)

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Setting The Stage Ended Free  

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Getting your ROI from Events, Webinar #1

Getting Ready, Setting the Stage … to get the most from your event marketing investment

with Chala Dincoy, CEO and Founder of Coachtactics


This is the first of a three part webinar series from WBE Canada: 'Getting your ROI from Events' designed to help those planning to attend major events this fall like: EXCELerate2015 or Connect, Collaborate, Succeed. It is also ideal for anyone gearing up to get the most out of their event attendance this fall.


DATE: August 27, 2015


TIME: 2:00PM - 3:00PM (EST)


You Will Learn:

  • The need for a marketing plan; how events fit-in as a strategy to meet your clients and/or influencers
  • How to determine which events are a fit;
  • The imperative for face-to-face to create/enhance a relationship
  • Getting your ROI means laying the groundwork - get the tools to:
  1. Determine your goals for the event
  2. Identify the costs
  3. Project the required return
  4. Determine your key message (critical)
  5. Plan for follow-up



Chala Dincoy is the CEO and Founder of Coachtactics, She’s a Market Demand Expert who helps entrepreneurs package their unique expertise and tap into their Qualified Buying Market. 


In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a certified business coach, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, a speaker featured on Rogers TV, the National Post, the Ottawa Citizen, a radio segment host on the Small Business Big Ideas Show and a video blog contributor to the Meetings + Incentive Travel Magazine.

Chala dishes out big advice that's to the point, accelerates your growth and is like ROCKET FUEL for your business!

Coachtactics is a WBE Canada Certified business.


Other webinars in the series include:

September 3: Webinar #2 -  You're On! … network the event- Make the most of in-person connections, with Julia Hubbel, The Hubbel Group


September 15: Webinar #3 - The Art of the Follow up ...  keys to keeping it going! Speaker TBA


Have questions about Getting Ready, Setting the Stage … to get the most from your event marketing investment? Contact WBE Canada



WBE Canada

WBE Canada is the bridge between corporate and public procurement, and Canadian women business enterprises. As a quality third-party certifier of businesses owned, managed, and controlled by women, certifying Canadian WBEs, we have been connecting them to corporate supply chains since March 2009. To learn more about us, click here:

  Contact the Organizer
WBE Canada proudly acknowledges the support of Status of Women Canada. Copyright © 2015 WBE Canada, All Rights Reserved. WBE Canada reserves the right to change programming. If you would like to receive periodic announcements, updates, and opportunities from us on Supplier Diversity in Canada, please email inquiries(at)wbecanada(dot)org.

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