Getting Started with Google Business Profile

Join RTO 9 and JBC | Pushing Digital Boundaries as we give into getting started with Google Business Profile. This webinar will teach participants how to effectively set up, manage, and optimize their Google Business Profile (formerly Google My Business) to boost local visibility and attract more customers.

Learning Objectives:

• Introduction to Google Business Profile: What it is and why it matters for local businesses.
• Managing Reviews & Ratings: How to handle customer reviews and boost your reputation
• Using Google Posts & Photos: Engaging customers with updates and high-quality visuals.
• Insights & Analytics: Understanding profile performance and improving engagement.

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About the Speaker

Jennifer has over 13 years of experience providing quality training on digital marketing and social media to businesses of all sizes. Using her degree in adult education, Jennifer goes beyond simply explaining the importance of social media—she equips her clients with the skills and confidence they need to attract and retain their target audience.

In addition to her training expertise, Jennifer specializes in Meta advertising, where she effectively manages paid campaigns on Facebook and Instagram, optimizing them for maximum reach and ROI. She also has extensive experience in content management, ensuring that her clients’ social media platforms are consistently updated with engaging and relevant content that aligns with their brand goals.

Jennifer stays at the forefront of digital trends, constantly researching the latest tools and platforms to provide her clients with the best strategies and insights. She holds Mailchimp certifications in email marketing and automation, along with Meta certifications in Community Management and Digital Marketing Associate. Jennifer also holds a Master in Education (2019), a Bachelor of Education in Adult Education (2013), and a Bachelor of Arts in Business & Economics (2007). She is also Hootsuite Certified.

Her unique blend of teaching expertise and hands-on digital marketing experience ensures her clients not only understand the “why” but also the “how” of effective online marketing.