Start 2021 off right with the Small Business Online Communication Series from the marketing experts at Etched In Marketing. This 4-part series covers Instagram, Canva, social media scheduling, and email marketing. You can take part in individual workshops or the entire series, whichever you feel will benefit you most!

Getting Started With Instagram Basics

This is for the new Instagram for business user! During this workshop we will cover what Instagram for business is and how it’s different from a personal account, the features of Instagram (posts, stories, reels), and how to access, read, and strategize from Instagram analytics.

Why this workshop:

• Allowing you to connect with your customers, build your brand, and be discovered by new customers, Instagram has become essential for business
• This introductory workshop for people who have never used Instagram, are new to using it for business, or want to make sure they aren’t missing anything in how they are using it

What will we cover:

• Overview of using Instagram for business
• The difference between – Posts, Stories, Reels & Lives (and when/how to use them)
• Overview of Instagram analytics and how to use them

Handouts:

• Getting Started with Instagram
• Instagram Content Checklist

This is the first in a 4-part series, you can take part in one workshop, multiple, or all 4 workshops. If you are interested in all 4 you will receive a discount, look for the Series ticket to take advantage of the discounted rate!

Small Business Online Communication Series:

• Workshop 1: Getting Started with Instagram Basics (Jan 28)
• Workshop 2: Creating Branded Visuals with Canva (Feb 11)
• Workshop 3: Saving Time with Social Media Scheduling (Feb 25)
• Workshop 4: Growing an Email List with Mailchimp (Mar 11)