$99

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Location

Business Link

500, 10150 - 100 Street

Edmonton, AB T5J 0P6

Canada

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

Event description

Description

Are you challenged to track the outcomes of your marketing campaigns and link them to customers and leads?

Do you want to get more out of your limited marketing dollars?

As a B2B (Business-to-Business) company, you know that every dollar counts when you are trying to get your product in front of the right customer. This two-day seminar will help you do just that, whether you're about to go-to-market or are an existing company that has seen some growth but knows there's potential to scale.

If you feel like you lack the structure or resources to grow your business, Go Digital will help you learn how to build and execute integrated digital marketing campaigns using a fully integrated platform and modern marketing methodology. Participants will leave each session ready to execute their newly learned methods immediately after each session, and this learning will be supported by hands-on coaching between sessions. The sessions will be outcome-focused, and participants will leave with a digital marketing and customer engagement platform.

Join experts Social Lite for digital communications strategies, Chris Fletcher on data analytics, Aaron Budnick, Rainforest YEG, and Barbara McKenzie, Business Link, on integrated digital platforms.


Outcome:

  1. A digital marketing strategy for your business

  2. A digital and customer engagement platform for tracking and lead generation.


Agenda:

DAY ONE

  • 9:00am - Registration and Coffee

  • 9:30am - Welcoming Remarks

  • 9:45am - Session One: Marketing Basics

  • 11:00am - Session Two: Customer Avatars

  • 12:00pm - Lunch

  • 1:00pm - Session Three: The Customer Journey

  • 2:00pm - Session Four: One-on-one coaching

  • 4:00pm - Conclusion

DAY TWO

  • 9:00am - Registration and Coffee

  • 9:30am - Welcoming Remarks

  • 9:45am - Session One: Data Science 101

  • 11:00am - Session Two: CRM as a Database

  • 12:00pm - Lunch

  • 1:00pm - Session Three: ZOHO Basics and Setup

  • 2:00pm - Session Four: Customer Journey Process in ZOHO

  • 4:00pm - Conclusion


Location: Business Link, 500, 10150 - 100 Street

Cost: $99 per person

Space is limited to only 25 participants so sign up soon so claim your spot.

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Date and Time

Location

Business Link

500, 10150 - 100 Street

Edmonton, AB T5J 0P6

Canada

View Map

Refund Policy

Refunds up to 1 day before event

Eventbrite's fee is nonrefundable.

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