Free

Go To Market Information Session

Event Information

Share this event

Date and Time

Location

Location

Innovate Calgary

3553 31 ST NW

The Inc. - Raczenko Room

Calgary, AB T2L 2K7

View Map

Friends Who Are Going
Event description

Description

Come learn more about the Go-To-Market Program!

Lunch will be provided


Go-To-Market is intended for technology based companies that are commercial ready or near to commercialization, as well as established companies launching a new product line.This is an intense four month applied program with a taught curriculum and bi-weekly sessions, including weekly webinars and homework assignments. The program has two deliverables, a Strategic Marketing Plan and a Marketing Implementation Plan, which are critiqued by a jury panel consisting of industry experts and successful entrepreneurs. Participants in the program are also individually matched to a senior mentor from their industry. Rocket Builders from Vancouver teaches the program - they are well know and respected tech marketing consultants and entrepreneurs who have built and exited from tech companies.

Who is the Go-To-Market Program for?

  • Alberta-based technology companies that are commercial ready or are preparing to launch a product
  • Executives responsible for marketing and sales revenue growth (VP Sales/Marketing, COOs, and CEOs)
  • Companies eager to have applied learning, take home assignments, access to experts and one-on-one mentoring


You will leave with:

  • An execution plan that will increase revenue you can measure in 6, 12 or 18 months
  • A partner profile that will help you recruit partners in your industry
  • A marketing plan that indicates that 'Why you will win' in the market that will enhance your investment pitch

Check out our workshop on Effective Market Research for the Lean Startup from 1-4pm!

Share with friends

Date and Time

Location

Innovate Calgary

3553 31 ST NW

The Inc. - Raczenko Room

Calgary, AB T2L 2K7

View Map

Save This Event

Event Saved