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Go-To-Market Program 2016/2017

Innovate Calgary

Thursday, 3 November 2016 at 10:00 AM - Thursday, 9 March 2017 at 4:00 PM

Go-To-Market Program 2016/2017

Ticket Information

Ticket Type Sales End Price Fee GST Quantity
Early Bird Registration
Early Bird Deadline: Oct 21, 2015
Ended $2,000.00 $69.95 $103.50
General Registration
maximum of three registrants per company!
1 Nov 2016 $2,200.00 $74.95 $113.75
Seminar 1: Product-Market Fit
November 3, 2016
1 Nov 2016 $250.00 $15.60 $13.28
Seminar 2: Refining Your Marketing Strategy
November 24, 2016
22 Nov 2016 $250.00 $15.60 $13.28
Seminar 3: Leveraging Channels to Market
January 5, 2017
3 Jan 2017 $250.00 $15.60 $13.28
Seminar 4: Lead Generation Tactics
January 26, 2017
24 Jan 2017 $250.00 $15.60 $13.28
Seminar 5: Sales Method and Processes
February 16, 2017
14 Feb 2017 $250.00 $15.60 $13.28

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Event Details

Nail Down a Market for Your Technology!


Innovate Calgary and Rocket Builders have teamed up to help technology companies develop the skills needed to maximize successful execution in market entry, product launch and revenue growth by addressing market place challenges, and focusing on strategy and implementation.


Go-To-Market uniquely combines a comprehensive go-to-market curriculum through applied learning and one-on-one mentoring, through the delivery of seminars, webinars, and assignments to deliver outcome-based processes to capitalize on market opportunity.


Find out more about the Go-To-Market Program at our FREE info session.


Why choose this program?

Past participants of Go-To-Market have reported increased revenue, attracted investment, been acquired, or have signed significant distribution or partner agreements.

Additionally, mentors are recruited specifically for each individual company, based on its profile. Mentors include executive level business experts, venture capitalists, angel investors and senior consultants in the technology industry.


Registration is per company!


The Go-To-Market Program includes:

  • An assigned mentor (recruited based on each company profile)
  • Classroom and webinar sessions
  • Two panel presentations (to provide feedback, suggestions and industry connections)


Seminar 1: "Product-Market Fit"

Develop the key fundamentals of a marketing strategy such as market research, understanding your prospective customers and pricing strategy.


Seminar 2: "Refining Your Marketing Strategy"
Learn to refine your market strategy through the use of channel partners, customer validation, competitive analysis and revenue targets.


Seminar 3: "Leveraging Channels to Market"
Identify how to leverage channel partners, determine key criteria for partner evaluation, and the key steps in joint sales and marketing with partners.


Seminar 4: "Lead Generation Tactics"
Build a comprehensive communication strategy to engage prospective customers and partners. Examine various publicity and direct marketing methods that align with and provide the most value and results for your company.


Seminar 5: "Sales Method and Processes"
Learn how to design and implement the sales process through the understanding of “sales-ready” leads, pipeline management, buying influences, sales support and customer reference programs.





October 13, 2016

12:00 – 1:30 PM

Free Info Session

November 3, 2016

11:00 - 4:00 PM

Seminar 1 and Workshop:

Product-Market Fit: Bring the Right Offering to the Right Market

November 11, 2016

12:00 - 1:30 PM

Conference Call and Webinar: Homework Discussion and Q&A

November 24, 2016

11:00 - 4:00 PM

Seminar 2 and Workshop:

Refining Your Market Strategy: Aligning Competitive Advantage to the Right Channel and Market Opportunities

December 1, 2016

12:00 - 1:30 PM

Conference Call and Webinar: Prep for Panel Presentation

December 8, 2016

9:00 AM - 5:30 PM

First Presentation to Panel: Strategic Marketing Plan Presentation

January 5, 2017

11:00 - 4:00 PM

Seminar 3 and Workshop:

Leveraging Channels to Market: Selecting Partners to Scale Up Access to Markets

January 12, 2017

12:00 - 1:30 PM

Conference Call and Webinar: Homework Discussion and Q&A

January 26, 2017

11:00 - 4:00 PM

Seminar 4 and Workshop:

Lead Generation Tactics: Leveraging Marketing Communications and Social Media to Create Effective Marketing Campaigns

February 2, 2017

12:00 - 1:30 PM

Conference Call and Webinar: Homework Discussion and Q&A

February 16, 2017

11:00 - 4:00 PM


Seminar 5 and Workshop:

Sales Methods and Processes: Managing Sales Opportunities and Customer Relationships to Maximize Revenue

February 23, 2017

12:00 - 1:30 PM

Conference Call and Webinar: Prep for Panel Presentation

March 9, 2017


9:00 AM - 5:30 PM

5:30PM to 6:30PM

Final Presentation to Panel: Market Implementation Plan Presentation

Wine and Cheese Reception



For more information about the Go-To-Market Program, please contact:

Madeline Dowhaniuk
Programs Specialist, Entrepreneur Development


In partnership with:
Rocket Builders

Have questions about Go-To-Market Program 2016/2017? Contact Innovate Calgary

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When & Where

Alastair Ross Technology Centre
3553 31 Street Northwest
Calgary, AB T2L 2K7

Thursday, 3 November 2016 at 10:00 AM - Thursday, 9 March 2017 at 4:00 PM

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Innovate Calgary

Innovate Calgary is where startups, entrepreneurs, researchers, investors, industry and partners take innovation and ideas to business.  It takes an ecosystem to drive the commercialization success of an innovation or discovery, and we are here to give you the help you need to take your startup, discovery or investment to the next stage of growth or market entry.  How?  It's simple, Just Ask.

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Go-To-Market Program 2016/2017
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