Google Ads Bidding Strategy & Conversion

Make a PROFIT. Make a DIFFERENCE.Alberta's rural entrepreneurs do both.Every day entrepreneurs are starting and growing great businesses in rural Alberta. Driven by a desire for more freedom and flexibility, they are carving out a solid future for themselves and their communities. As local champions of community, we know that quality of life, passion and profit can co-exist beautifully here. And, we've got a full suite of financing and business supports to help rural entrepreneurs make a profit and make a difference.

Community Futures Grande Prairie & Region

Master Google Ads in less than 2 hours—learn campaign types, tracking, and bidding strategies to drive real results for your business.

Ready to stop guessing and start getting real results from your Google Ads?Join us for a hour hands-on workshop led by Akeem Young of Follow The Lead, in partnership with Community Futures Grande Prairie &amp; Region, designed specifically for business owners and marketers who want to turn clicks into conversions.Whether you’re just getting started or looking to improve your current campaigns, this session will break down Google Ads in a way that’s practical, actionable, and easy to understand.What You’ll Learn:1. Choosing the Right Campaign Type Understand the difference between Smart, Search, Performance Max, and Demand Gen campaigns—and when to use each for your business goals.2. Building High-Performing Performance Max Campaigns Learn exactly what assets you need to succeed, including:<ul><li>Photos &amp; videos that convert</li><li>Sitelinks that increase engagement</li><li>Audience signals &amp; custom segments that improve targeting</li></ul>3. Conversion Tracking with Google Tag Manager (GTM) Set up accurate tracking so you know what’s working—and what’s wasting your budget.4. Enhanced Conversions Using User-Provided Data Take your tracking to the next level with more reliable data and better attribution.5. Bidding Strategies That Actually Work Understand how to choose and optimize bidding strategies based on your goals, whether it’s leads, calls, or sales.Who This Workshop Is For:<ul><li>Local business owners</li><li>Marketing managers</li><li>Entrepreneurs running their own ads</li><li>Anyone looking to improve ROI from Google Ads</li></ul>What You’ll Walk Away With:<ul><li>A clear understanding of how Google Ads really works</li><li>A framework for building profitable campaigns</li><li>Actionable steps you can implement immediately</li></ul>If you’ve ever felt overwhelmed by Google Ads or unsure where your money is going—this workshop is for you.

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Google Ads Bidding Strategy & Conversion

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Google Ads Bidding Strategy & Conversion

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