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Google Ads Training - PPC/SEM Advertising Bootcamp

Digital Wings - Get Ahead in Digital Marketing

Google Ads Training - PPC/SEM Advertising Bootcamp
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Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
Google Ads Training 5 days before event starts $199.00 $0.00 $25.87

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Event Details

In this interactive 3-hour instructor-led bootcamp, you will learn all about Google Ads’ pay-per-click (PPC) advertising and experiment with how it can help you to effectively promote your products or services online and generate more leads.


  • Hands-on learning on creating your own ad campaign

  • Write effective PPC ad copy (do and don’t for ad copy)

  • Learn to target the right audience, location, demographics, devices

  • Learn to improve your ad quality score and pay less per click

  • Google Analytics reports to improve the performance of ad campaigns



By end of Google Ads’ Pay-per-Click (PPC) course, you will able to:

  • Instant visibility of your brand in Google search (run ads within hours!).

  • Generate new leads / sales from your highly targeted search ads.

  • Get after training support.


  • Account Navigation and Organization

  • Choosing the Right Keywords

  • Writing Effective Ad Copy

  • Using Ad Extensions

  • Targeting Audiences with Campaign Settings

  • Understanding Quality Score

  • Tips and tricks for campaign optimization

  • Capturing Attention with GDN

  • Landing page optimization

  • Monitor ad campaigns in Google Analytics


Fundamental of PPC

  • An introduction to PPC

  • PPC for Google Search Engine

  • Branding & Conversion Objective in PPC

  • CPC-based, CPA-based & CPM-based accounts

  • How Google AdWords works?

PPC Site Analysis & Auditing

  • Website & Competitor Analysis for PPC campaigning

  • Understanding Client’s Buyer Persona for better PPC strategy success

PPC Keyword Strategy

Google AdWords Structuring

  • Quality Score

  • Campaign Structuring & Budgeting

  • Ad copy Creation

  • Ad copy Explanation

  • Static & Dynamic keyword insertion ad copies

  • Ad Extensions

  • PPC Metrics

  • PPC AdWords strategy mockup

PPC Google AdWords Account Set-up

  • Google AdWords Account Set-Up

  • Creation & implementation of Conversion Tracking Code

  • Budget, Billing  & Reporting

  • Linking to Search Console, YouTube & Analytics with AdWords

  • Search & Display Network Campaign Targeting

PPC AdWords Campaign Management & Features

  • Remarketing Targeting

  • Bidding & Optimization Technique

  • Invalid Clicks

  • Conversion Optimizer

  • Flexible Bid Strategies

  • Conversion Attribution Model

  • Different Analysis Report

  • Video Campaigning

  • Shopping Ads Campaigning

  • Mobile App Campaigning

PPC Case Studies & Best Practices

  • Analytics Set-Up, Tracking Code & Correlation

  • Analytics role in PPC – Analytics related to Adwords Improvement

Max. Class Size:
12. We keep a small group size so you get one on one time with the trainer in less intimidating settings.


Hands-on training: The real learning at any digital marketing institute happens through hands-on work. We will pick any brand from the audience and create a sample ad campaign. Participants will do a hands-on exercise based on a real-life case study.

Digital marketing tools: You will have an opportunity to learn various Digital Marketing tools such as Google Analytics, Keyword Planner, Moz, SpyFu, SimilarWeb, KW Finder, UberSuggest, LSI Graph etc.

After training support: We are HAPPY when you SUCCEED. We provide AFTER training support because that’s when you will have most questions. Feel free to connect with us after your training.

Have questions about Google Ads Training - PPC/SEM Advertising Bootcamp? Contact Digital Wings - Get Ahead in Digital Marketing

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When & Where


Mississauga, ON


Digital Wings - Get Ahead in Digital Marketing

At Digital Wings, we are empowering locally-focused small businesses thrive with hands-on digital marketing skills so they can generate online leads themselves.

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