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Google Ads Training -PPC/SEM Advertising Bootcamp

Digital Wings - Learn Google Ads and Manage Ads Yourselves

Thursday, 20 December 2018 from 4:00 PM to 7:00 PM (EST)

Google Ads Training -PPC/SEM Advertising Bootcamp
Available Dates

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
Google Ads Training 3d 6h 37m $299.00 $0.00 $38.87

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Event Details

Google Ads (AdWords) training is being offered in Toronto and Mississauga. You will learn how to create targeted paid search ad campaigns, manage ads, and optimize your existing ad campaigns. Google Ads training will help you to effectively promote your products or services online and generate more leads/sales.


Class size: We keep a small group size so you get more one on one time with the trainer in less intimidating settings.


Key Takeaways:


  • Six hands-on exercises during the boot camp training
  • Write effective PPC ad copy (pro tips for ad copy)
  • Target the right audience by age, income, location, devices, interest etc.
  • Improve your ad quality score, get higher ad position at a lower cost per click!
  • Google Analytics reports for monitoring the campaign performance

 

PPC Course Benefits:

By end of Google Ads’ Pay-per-Click (PPC) course, you will able to:

  • Instant visibility of your brand in Google search (run ads within hours!).
  • Generate new leads/sales from your highly targeted search ads.
  • Manage and optimize search ad campaigns successfully.
  • Get after training support.

 

Google Ads Course Summary:

  • Importance of PPC ads
  • Campaign and Ad group settings
  • Keyword research
  • Keyword types
  • Ad campaign creation
  • Audience targeting methods
  • Pro tips for writing effective text ads
  • Ad extensions
  • Understanding ad quality score
  • Pro tips for campaign optimization
  • Retargeting ad strategies
  • Overview of Display Ads
  • In-Stream, In-Display, and Bumper Video Ads creation
  • Overview of Shopping Ads
  • Landing page optimization
  • Monitoring campaigns in Google Analytics


Full Course Outline

Fundamentals of Paid Search

  • An introduction to paid search
  • Conversion objective
  • CPC-based, CPA-based & CPM-based accounts
  • How does Google Ads work?


Keyword Strategy

  • Keyword research using Google Keyword Planner tool
  • Keyword grouping
  • Keyword match types

 

Google Ads Campaign Structuring

  • Quality score
  • Campaign structuring & budgeting
  • Pro tips for writing text ads
  • Dynamic keyword insertion in ad copies
  • Google ads metrics

 

Google Ad Extensions

  • Call extension
  • Callout extension
  • Sitelink extension
  • Location extension
  • Message extension
  • Price and promotion extension

 

Google Ads account set-up

  • Google Ads account set-up
  • Creation & implementation of conversion tracking code
  • Linking to Google Analytics
  • Overview of Display ad campaigns

 

PPC ads campaign types and management

  • Retargeting search and display
  • Overview of Display Ads
  • YouTube In-Stream and In-Display Video Ads
  • Overview of Shopping (Product Listing) Ads
  • Bidding & optimization technique
  • Flexible bid strategies
  • Different analysis report

 

Hands-on exercises: 

  1. Create a new ad campaign and apply campaign settings
  2. Create two new Adgroups using all best practices
  3. Create new text ads within each Adgroup
  4. Keyword research and add new keywords to each Adgroup
  5. Add site links, call, promotion, and callout extensions
  6. Create In-Stream (brand awareness and reach) campaign

 

Class size: We keep a small group size so you get more one on one time with the trainer in less intimidating settings.

 

Special Features


Hands-on training: 

The real learning happens through hands-on work. Participants will do five different hands-on exercises which will cover creating ad campaigns, ad groups, keyword search, keyword types, campaign settings, ad copy, a/b testing, bidding strategies, audience targeting and many more.

 

Digital marketing tools:

You will learn various Digital Marketing tools such as Google Analytics, Keyword Planner, SimilarWeb, KW Finder, UberSuggest, LSI Graph etc.

 

After training support:

We are happy when you succeed. We provide after training support (by email, phone) because we know you will have more questions after the training.

 

We require a minimum number of students (generally 3) for each training session. If we are unable to reach this number, you will have an option to get the full refund or register for our next training session.

Have questions about Google Ads Training -PPC/SEM Advertising Bootcamp? Contact Digital Wings - Learn Google Ads and Manage Ads Yourselves

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When & Where


The Professional Centre
120 Adelaide Street West
Suite 2500
Toronto, Ontario M5H 1T1
Canada

Thursday, 20 December 2018 from 4:00 PM to 7:00 PM (EST)


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Organizer

Digital Wings - Learn Google Ads and Manage Ads Yourselves

Google Ads (AdWords) training is being offered in Toronto and Mississauga. You will learn how to create targeted paid search ad campaigns, manage ads, and optimize your existing ad campaigns. Google Ads training will help you to effectively promote your products or services online and generate more leads/sales.

Established in 2016.

About trainer


Mitul is an expert in online advertising and marketing analytics. He is a well recognized Google certified leader on imparting the knowledge and digital business strategy. He is passionate about helping small businesses succeed. He has 14+ years of Canadian experience in the online space. He has a Master of Commerce degree and Diploma in Web Programming.

Our mission at Digital Wings

Empower small businesses to thrive with hands-on digital marketing skills so they can generate more leads themselves. More leads mean more revenue. We believe in "Do It Yourself" so businesses can learn the skills and succeed regardless of their budgets. 

Whom do we teach?

Locally-focused small businesses, corporate employees, independent business owners in Toronto, Mississauga, Brampton, and across the GTA. We also offer customized on-site training suitable to your business needs.

 

Connect with a trainer:
hello@mydigitalwings.com
Cell: 416-357-1573

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