Google Advertising: The Business Owner’s Starter Guide

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This webinar is for business owners who want to learn more about how Google Ads work, and more importantly, how well it can work for them

About this Event

You’ve probably heard different things about Google Advertising, some good, some not-so-good.

In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and layout a framework that will help you decide if it’s right for your business.

Google Advertising can be very powerful, but only if it’s done properly. By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.

What you will learn:

  • How Google Ads are priced
  • How to set a realistic budget
  • How to track your return on investment
  • The pros and cons of working with an agency versus doing it yourself
  • Why Google Advertising is so powerful

If you’ve ever been curious about Google Advertising, you won’t want to miss this session.

Register now to secure your spot!

About the Presenter

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David Bird

This webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google.

He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

About Digital Main Street

Whether you’re just getting started, or you’re looking for ways to improve your digital strategy, Digital Main Street can help.

Government-funded programs and services, professional advice and digital transformation teams are available to help you adopt digital solutions – for free. Visit the Invest Ottawa Digital Main Street website to learn more.

This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

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