Google Advertising: The Business Owner’s Starter Guide

You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.

Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.

If you’ve ever been curious about Google Advertising, you won’t want to miss this session!

What you will Learn:

• How Google Ads are priced
• How to set a realistic budget
• How to track your return on investment
• The pros and cons of working with an agency versus doing it yourself
• Why Google Advertising is so powerful

About the Presenter

This webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.