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Google Advertising: The Free & The Paid

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Invest Ottawa

7 Bayview Station Road

Ottawa, ON K1Y 2C5

Canada

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How to Get the Best of Both Worlds

Believe it or not, Google has free advertising! Have you ever seen a map with little red pins highlighting businesses related to your search? How about a business profile on the right side of the search page summarizing products and services? These are among the most coveted spots businesses! Why? Because they are free and they get tons of clicks and website traffic, driving awareness, user engagement and ultimately more qualified leads.

This beginner level seminar will show you how to get your business on the map. You’ll be amazed how easy it is! After that, you will learn how to make your listing shine, so your profile can appear more often and get you more clicks!

Google’s paid form of advertising a.k.a Google Ads (formerly AdWords) is easier and cheaper than you think. This session will show you how to properly set it up - so you can make money right out of the gate instead of getting frustrated! Learn how to control costs per-click by showing up only when it’s most relevant to your business.

At the end of it all, we will combine the paid and free advertising to work together towards the success of your business.

In this seminar learn how to:

  • Get your business on the (Google) Map
  • Increase the frequency you show up on the Google Map
  • Advertise with Google Ads- without breaking your bank account
  • Set up your advertising account for success: win the race to the top

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

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Invest Ottawa

7 Bayview Station Road

Ottawa, ON K1Y 2C5

Canada

View Map

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