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Google AdWords: Top 10 Mistakes & How to Fix Them

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Invest Ottawa

7 Bayview Road

Ottawa, ON K1Y 2C5

Canada

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Managing your own Google AdWords account? Most ‘do it yourselfers’ make at least two of the expensive errors we’ll solve in this seminar.

Adwords, Google’s advertising platform, is very profitable if you avoid making some common mistakes. These are the kinds of errors that can cost a lot of money and can leave some feeling discouraged.

In this beginner level seminar, we’ll discuss the 10 most common AdWords mistakes many ‘do it yourselfers’ make, and how to fix them; including:

  • Getting all that data working for you (understanding key terms);
  • Keyword research;
  • Relationship between Campaigns, Ad Groups, and landing pages;
  • Set up for success; and
  • The rest will surprise you.

You won’t want to miss this if you are thinking about (or already are) managing your own AdWords account. We’ll get your AdWords converting in no time.

This seminar is specifically for businesses that want to manage their own AdWords account. You’ll learn how to avoid and fix the most common and expensive mistakes.

About The Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.

David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

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Invest Ottawa

7 Bayview Road

Ottawa, ON K1Y 2C5

Canada

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