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Google Analytics Basics: What Every Blogger Should Know

Emily Chow

Monday, 30 September 2013 from 8:15 PM to 9:30 PM (PDT)

Google Analytics Basics: What Every Blogger Should Know

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Google Analytics For Bloggers 4 Tickets Ended $35.00 $1.83

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Event Details

Your blog is your business. And, like every savvy entrepreneur out there, you’re looking to make money doing that which you love most: Sharing knowledge and becoming an authority figure in your field.


If you’re a serious blogger, then words like “increased website traffic, enhanced SEO, affiliate marketing, and ad sales” are music to your ears -- because that’s essentially how you build a blog that has BOTH staying power AND earning potential. 


It’s all in the numbers -- Those with the highest web traffic and most number of viewers with specific demographic attributes are the WINNERS.


So, how do you attract affiliate networks and convince businesses to advertise on your site?


The simple answer: Show them you’re a viable source of traffic and revenue with proof from your Google Analytics data. And, if you’re not quite at the traffic level you’d like to be at, Google Analytics can help you adjust your marketing strategy in real time so that you can consistently build your blog and stay top of mind with search engines and your ideal target market. 


In this workshop, you’ll learn how to:

  1. Measure your website’s ability to acquire and engage visitors
  2. Read and analyze the basic functions within the Google Analytics dashboard
  3. Adjust your content strategy based off relevant data and information
  4. Understand the demographic profile of WHO your visitors are and HOW they behave online
  5. Identify points of interest -- and disinterest -- for the sole purpose of modifying your content, graphics, and overall website design for optimum conversion 


Remember that measuring your results must be a part of your online marketing strategy in order for your presence to mean anything to affiliate networks and potential advertisers. Google Analytics can quickly and easily give you a more accurate representation of how your online marketing campaign is actually performing. 


***Event Day Details: 

The workshop will be held via Google Hangouts. You will need to have a Gmail email ID as well as a Google+ account. You can sign up here: https://plus.google.com

 


After you register, Emily will email you with additional course details. 

Have questions about Google Analytics Basics: What Every Blogger Should Know? Contact Emily Chow

When

Monday, 30 September 2013 from 8:15 PM to 9:30 PM (PDT)


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Organizer

Emily Chow

Emily Chow is the chief marketing strategist at Chow Communications, a Vancouver and Coquitlam-based boutique marketing and training agency that specializes in helping businesses turn casual web visitors into committed buyers. Emily’s mission is to help her clients build authentic and effective brand presences that genuinely express your creativity and core values while always keeping your bottom line in perfect focus. Emily has earned a reputation as an expert communicator, strategic business planner, and sales aficionado with a knack for identifying areas of opportunity and maximum profit for clients.

Emily has taught business courses at Embers Ventures, a non-profit, self-employment agency partially funded by VanCity, as well as presented on business, marketing, and personal development topics at various notable business conferences, educational seminars, and industry tradeshows. Some of her most recent speaking and teaching engagements include the Fraser Valley Social Media Summit, the Online Media Generation Conference, and the Valley Women’s Network Business Conference. Emily is also an ambassador for The Sparkle Project, which is dedicated to helping young girls and women develop confidence, while empowering them to create positive change in their own communities. Email Emily for more information at emily@chowcommunications.ca or visit her website at www.ChowCommunications.ca.

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