£125.93 – £201.89

Google Analytics One Day Masterclass

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Location

WeWork Aldwych House

71-91 Aldwych

London

WC2B 4HN

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 1 day before event

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Event description

Description

This introductory workshop will help you gain a stronger understanding of a website’s effectiveness and the user journey of customers. With Google Analytics knowledge, you will be able to measure if your marketing efforts are converting by tracking acquisition, behaviour and conversion data.

With a foundational understanding, you can analyze and extract important insights and make more informed decisions to improve your online performance.


Masterclass Takeaways:

- Implement Google Analytics onto a website

- Conduct a website audit, analyze metrics and provide insights

- Create custom goals, reports, and campaign tracking codes


Questions You Will Be Able to Answer:

User Acquisition

- How are users finding a website?

- How strong is the website’s brand awareness?

- Who is interacting with the website?

- What locations are converting at the highest rates?


User Behaviour

- How are visitors interacting with a website?

- What products and pages are performing best?

- What user journeys are most common?

- How do people interact within the buying process?


Conversion

- What are the users top conversion paths?

- What are the most common conversions?

- What are the conversion trends?


Please bring a laptop to this session and an added bonus if you have access to a Google Analytics account.

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Date and Time

Location

WeWork Aldwych House

71-91 Aldwych

London

WC2B 4HN

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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