$100 – $595

Google Display Advertising Boot Camp

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Location

Fort Tectoria - Shaw Conference Room

777 Fort Street

Victoria, BC

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Want to place strategic banner ads on the world’s largest ad network?

The Google Display network is the largest and most visited website collection on the planet, with the ability to reach 90% of web users on over 2 million independent websites, ranging from small blogs to major brands.

Once known as “low quality” advertising, the Google Display Network now offers ridiculously good customer targeting and costs a fraction of many competitive offerings.

Bring your laptop and join us on October 26th to learn how to set up your own banner ad campaigns on the Google Display Network.

This program is lead by Robert Cooper of PlusROI Online Marketing, a Google Premier Partner Agency managing millions of dollars in Google ad spend.

He’ll lead you through the same process PlusROI uses to launch actual client campaigns.

This boot camp will cover:

  • Google Ads account setup

  • Integration with Google Analytics

  • Reaching remarketing audiences on the Display Network

  • High performing landing pages

  • Effective ads, including banner, text, responsive and Gmail ads

  • Ad testing

  • Strategic ad targeting: in-market, affinity and “similar” audiences

  • Strategic content targeting through topics, keywords and placements

  • Optimizing Display campaigns


NOTE: There are topics like Analytics and landing page creation where there is overlap with our Google Search Ads Boot Camp. We will be providing advance materials and support so we spend minimal time on these areas in this session.

You’ll be working with professional advertisers to facilitate as you create your own campaigns. We’ll work through this process, and at the end of the day you can have at least two launch-ready Display Network campaigns.

Also includes:

  • Google Ads account and Google Analytics setup support (pre-class)

  • $150 Google ad credit for new accounts or training accounts with $150 spend
    (subject to Google approval)

  • Hands-on instruction

  • Group exercises

  • Catered lunch with vegan and gluten free options available

  • Small class size

  • Collaboration and support from your peers in the group

  • Additional resource materials

  • Review of campaign within 30 days of boot camp.


Who should attend:

  • Anyone looking to create Google Display Ad campaigns within their organizations

  • Anyone looking to develop strong foundational skills in Google Display Ads

  • Managers wanting insight to effectively manage internal or external Ads teams.

This boot camp will focus on delivering a solid & practical foundation in Google Display advertising skills but will not delve into advanced technical practices (so is not recommended for Google advertising professionals).

Participants should have a basic understanding of web marketing concepts. A list of study resources will be made available in advance to students who need some background.

Please email the organizer directly with questions, or if you prefer to be invoiced directly. The contact button is below, just under the organizer description.

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Date and Time

Location

Fort Tectoria - Shaw Conference Room

777 Fort Street

Victoria, BC

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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