Google+ Hangouts on Air Training Course (ONLINE)
Wednesday, November 6, 2013 at 7:30 PM - Sunday, December 15, 2013 at 9:00 PM (EST)
San Francisco, California
London, United Kingdom
Watch the live training FREE or register to access the videos for anytime viewing, bonus sessions, checklists, Facebook private mastermind group and a community of support, from other professionals also launching their own Hangout shows.
Watch the December 11, 7:30p ET live training here: https://plus.google.com/u/0/events/ce54guh82m9o13puj0m8u1918uo
In just 6 weeks time you could be well known in your community, for creating video chat events that include industry influencers & celebrities, a gift you can give your audience of best brand advocates.
Wednesdays 7:30pm ET LIVE
November 6, 13, 20, 27, December 4, 11 & December 15th Bonus "Press Junket" Hangout
Learn how to produce high-SEO, socially-sharable video content for your business...
Become the Oprah Winfrey or George Strombo of your business community, giving the gift of producing video-chat interviews of influencers (leaders, innovators, book authors, award winners, etc.), relevant to your business community.
How to Attract the Influence of Celebrities
To Your Brand Social Media Content
Using Google+ Hangouts on Air
a Producer’s Live Training Course
Reasons you want to HOST a G+ HoA show for your business marketing in 2013:
Video documents “social proof” for your brand: celebrities & influencers participating in your Hangout on Air show are an implied endorsement of your business... Video documents interactions between community influencers and customer brand advocates, an experience created for customers by your business.
Establishes your business/brand reputation as an important “connector” in your business social & influencer community
Creates your business library of highly Google-SEO-optimized video, for your YouTube channel
Encourages more efficient qualified lead generation for your business
Creates a media channel/platform your brand owns, that you can monetize the loyal audience and earn revenue from sponsors and partners
Attracts valuable collaborative partners to your business & communities
Can be done successfully, and ongoing, for no financial investment
This Producer's Course includes:
- LIVE training for 6 weeks, recorded for reference
- Full-time mastermind group of peers on Facebook
- Check lists and planning schedules developed by Debbie Horovitch, that have helped her attract celebrities to #SparkleSOS Book Authors & Publishers and other Hangout shows
- How to sell your Hangouts on Air plans to the CFO for buy-in
- How to get celebrities and key influencers asking to participate in your show
- How to get any amount of audience you want, viewing and participating in your shows
- How to monetize your Hangouts with ad sponsors, affiliate offers, and paid content
This Producer’s Course by Debbie Horovitch is perfect for a curious, self-motivated, social media enthusiast or marketing professional who has limited budget and BIG plans for themselves, their audience, and their brands/clients, in business.
Online training course junkies will also find this program a fun, guilt-free way to indulge, providing a great investment and marketing platform for your special knowledge and community contribution.
You can even take this course to launch your own consulting business, producing Google+ Hangouts on Air shows for your clients.
Your time commitment: Minimum 3-5 hours per week, including planning for your own Hangout on Air show launch. No experience, special tech ability or additional investment is required.
Weekly live training will be delivered live on Google+ Hangouts on Air for all registrants (90-minutes weekly), and upgraded course participants will have immediate access to the videos and supporting documents for anytime review, and your own event planning. We’ll take you step by step through every element of the planning process, and prepare you to optimize the results at every stage, and ongoing for your show.
For everyone “taking” the course, watching weekly & taking action, your own 1st G+ HoA will be broadcast by early December 2013, and upgraded course participants will have the opportunity to announce & promote their next episode in our special “Media Junket” G+ HoA event in mid-December, after the final live training course.
Participants must self-register and apply for hotseat assessment opportunities in the course recordings (additional exposure to future course participants).
Week 1 - How to plan your G+ HoA show so it will become a valuable investment & activity in achieving your business objectives. We’ll talk about all the reasons why G+ HoA offer unique benefits to your business (compared to other webinar & video creation tools), and review examples of successful G+ HoA programming you can watch, participate in or use as an example for your own new show.
Week 2 - Planning all the details of your first episode of your G+ HoA show and setting the date for the 1st episode. How to choose your participant list and what type of influencers will be most available to participate in your show: first, how to “improve” guests each episode.
Week 3 - Inviting participants & audience to collaborate in content-creation with you, a collaborative publicity activity. Researching the media & communities to involve in your show. Preparing your network of affiliate LIVE broadcasters. Setting up public RSVP/event pages to promote the live G+ HoA event & attract early lead generation.
Week 4 - Making sure you’re on track to produce a G+ HoA show that creates a measurable change in your key business objectives. Planning your content / scripting your Hangout on Air recording event, to be sure you capture the best raw video content to work with & promote for your business later. Negotiating with potential guests & hosts as “talent” to join your production team.
Week 5 - Your BIG Day - The Hangout on Air recording day, preparations & checklists, preparing to capture and document the candid, unplanned AND scripted moments; preparing for what can go wrong, preparing to document what goes wrong that you didn’t plan for (to learn from & improve).
Week 6 - Marketing your G+ HoA program ongoing: pre-promotion, LIVE event marketing, sharing immediately to social media channels, ongoing marketing; options repurposing the raw video to create visuals: images, memes, quotes, slideshares, blog posts, etc. > documenting the lifetime ROI. We’ll review your experiences, successes & lessons learned by the group of G+ HoA events that took place the previous week & prepare for the Media Junket Date to release your Hangout to the world.
Bonus Hangout on Air: Producer’s Showcase 2013
Sunday, December 15 Bonus Hangout for marketing your ongoing show
A sample “media junket” G+ HoA > Sparkle publicity media targets will be invited to attend and interview the new G+ HoA producers completing the course; alumni will be welcome to promote their upcoming HoA project, offer video recommendations & social proof for affiliate sales of Producer’s Course 2014.
Affiliate sales info: register on EventBrite for gpluscourse2013