Google Search Engine Optimization (SEO) Training -Bootcamp

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The Professional Centre

120 Adelaide Street West

Suite 2500

Toronto, Ontario M5H 1T1


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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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Google Search Engine Optimization (SEO) - Bootcamp

In this interactive 3-hour instructor-led bootcamp, you will learn how to optimize your website for higher ranking in search engine. We will review the on-page SEO checklist, safe link building, blog optimization, local SEO tactics, key metrics in Google Analytics, Search Console reports, and Google My Business listing optimization.

SEO has the highest ROI, compared to other marketing channels, because you drive free traffic to your website!


  1. Hands-on learning on SEO checklist for optimizing your blogs.

  2. Do and don’t for SEO. Simple tactics that you can implement right away.

  3. Learn to optimize your Google My Business Places.

  4. Learn to use Google Analytics and improve your website user experience.


By end of Search Engine Optimization (SEO) boot camp, small business owners will able to:

  1. Apply best SEO practices on your website and blogs (within hours!).

  2. Avoid SEO practices that will penalize your website.

  3. Optimize your website for search engine and get more free traffic.


  • SEO fundamentals and key concepts

  • Optimising engagement objects, such as images

  • Increasing click-through rate and engagement

  • Local search

  • SEO and social media

  • Ranking reports

  • Page analysis

  • Website anatomy

  • Linking strategies

  • Site structure and key concepts

  • Measuring success and key SEO KPIs

  • Future of search: AMP, mobile-first index, RankBrain, voice search

  • Google Analytics

  • Google My Business Listing Optimization

  • Google Search Console

  • SEO best practices


History of Search & Introduction to SEO

  • Evolution & Growth of Search Engines

  • How Google Work's - Basics of SEO

  • Periodic Table of SEO success factors

On-Page Best Practices

  • Basics of HTML

  • URL, Meta Tags, Title, H1, Images

  • Crawling: XML & HTML Sitemaps, Robots.txt

  • Anchor text, Internal Linking

  • Tools: Google Search Console, Bing Webmaster, Google Analytics setup

Keyword Research & Competitive Analysis

  • Keyword Planner tool (Search volumes, Competition, Business priority)

  • Mapping keywords to website pages

  • Competition Analysis

SEO Friendly Design & Architecture

  • Thinking before designing a website (goals, strategies & measurement models)

  • Mobile responsive / adaptive design

  • Importance of HTTPs

  • Site schema (rich snippets) & architecture

Technical Website Optimization

  • URL Architecture

  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed)

  • Broken links

  • Canonicalization

  • 301 redirects

  • Custom 404 Error pages


  • Content marketing basics & its importance

  • Directory submissions

  • Local Listings

  • Niche backlinking via influencers & articles

  • Social bookmarking

  • Press Release optimization

Social, Local, Mobile (SoLoMo) SEO Strategies

  • Social Media backlinking (Quora, Twitter, LinkedIn, Facebook, Google+, Pinterest)

  • Online Reputation Management & Influencer outreach

  • Local SEO (Schema for addresses, local keywords, local websites)

  • Mobile SEO best practices

SEO Site Audit

  • On-page & Off-page audit strategy

  • Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools

  • Audit Report

Algorithm Updates

  • Search Algorithm overview

  • Panda

  • Penguin

  • Hummingbird

  • Keeping track of algorithm updates

SEO Tracking

  • Google Analytics Custom Reports

  • Creating your custom dashboard

The Future of SEO

  • Voice search

  • Google Answers

  • Semantic web

Special Features

Hands-on training: The real learning at any digital marketing institute happens through hands-on work. We will pick any brand from the audience and create a sample ad campaign. Participants will do a hands-on exercise based on a real-life case study.

Digital Marketing Tools: You will have an opportunity to learn various Digital Marketing tools such as Google Analytics, Keyword Planner, Moz, SpyFu, SimilarWeb, KW Finder, UberSuggest, LSI Graph etc.

After training support: We are HAPPY when you SUCCEED. We provide AFTER training support because that’s when you will have most questions. Feel free to connect with us after your training.

Date and Time


The Professional Centre

120 Adelaide Street West

Suite 2500

Toronto, Ontario M5H 1T1


View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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