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Grande Prairie - No Pay, No Play - Facebook Promotions for Small Business /...
Fri, 28 April 2017, 1:00 PM – 4:00 PM MDT
Don't feel lost, 10 years ago, most of this didn't exist. Your face was not a book, twitter was a sound, linked in meant you were on the conference call, and a hash tag was a pound symbol. In only a decade, everything has changed. Major media are now ineffective and still expensive, and social media has abruptly taken over.
Facebook has made it clear: No Pay, No Play. And their rivals are following that motto.
Social media has changed lots in the past two years, and for your company/organization, that's left you in a difficult position.
This workshop will guide you through the ins and outs of setting up your social media properly, explore your options of paid promotion (not advertising) and teach you how to setup a campaign to get results.
You want the best bang for your buck - Tim will teach you how to do that. He has over 10 years on social media, and has been advertising on social media since it was allowed. His campaigns have changed behaviours, improved awareness, and increased sales. Experienced in local, provincial and national campaigns has taught Tim the steps you need to know - so you can be successful on the largest marketing platform in Grande Prairie - Facebook. Plus, he'll add pieces about other social platforms and tools to help you reach your goals.
What you will learn:
How to setup your Facebook page so you can be found
Dimensions for the perfect images
How to do paid promotions on Facebook and not waste money
Why tags matter
What you will need to take this course:
Ability to easily navigate on a computer - you must feel comfortable moving through menus and surfing the internet with ease
A laptop with charger (tablets or mobile phones won't be enough for this workshop)
A Facebook page which you can log into
A credit card for doing a promoted post
You must have the above completed to attend the workshop.
About Your Host
Tim Conrad, APR, is Grande Prairie's only Accredited Public Relations professional. He's been active on Facebook since it was first released publicly, and has created viral posts and single campaigns to over one million people. As well, his Twitter following includes Barack Obama, Ellen Degeneres, Jeremy Taggart, Jann Arden, and even "The Hoff."
Tim has been a keynote speaker, emceed large events, and taught at national conferences, and is the current Presiding Chair - Professional Development for the Canadian Public Relations Society, which recently hosted the World Public Relations Forum.
Once you hear Tim present, you'll experience humour interjected with learning and craziness to complete a full package!