$180.97 – $419.54
Grass on the Hill: Cannabis Leaders Summit & Industry Lobby Day

Grass on the Hill: Cannabis Leaders Summit & Industry Lobby Day

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Andaz Ottawa Byward Market - a concept by Hyatt

325 Dalhousie Street

Ottawa, ON K1N 7G1


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Advocacy, Action, Influence. Join C3 in Ottawa for a cannabis industry leadership summit and lobby day.

About this event

Grass on the Hill - the Cannabis Leaders Summit and Lobby Day - is bringing leaders from across Canada’s cannabis industry to Ottawa to address the challenges facing licensed producers and processors. In the lead up to the Statutory Review of the Cannabis Act, Grass on the Hill is a two day event designed to inform, provoke and drive changes in support of the financial viability of cannabis license holders.

Day 1: Leadership Conference (May 30)

Thought-provoking programming including Ministers, MPs and other key influencers.

  • Connect with other cannabis-sector leaders
  • Discuss key policy issues impacting our industry
  • Gain insights into current public opinion research on Cannabis
  • Build your GR skills with insights on advocacy approaches and the mechanisms of Parliament and Government

Morning sessions give attendees an opportunity to share their thoughts and priorities. Afternoon sessions focus on key policy issues and best practices for engaging with political decision-makers.


7:00-9:00 | Registration, coffee & networking

9:00 -10:00 | Setting the Stage

Opening remarks from Rick Savone, Chair Cannabis Council of Canada, Don Davies, MP (NDP) Cannabis Caucus Chair, Nathaniel Erskine – Smith, MP (Lib) Cannabis Caucus Chair, Scott Reid, MP (PC) Cannabis Caucus Chair, George Smitherman, CEO Cannabis Council of Canada

10:00-10:45 | Exclusive Presentation: Public Opinion on Cannabis and C3’s Five Big Asks

David Coletto, Abacus Data. Exclusive presentation on Canadians’ attitudes towards cannabis and C3’s “5 Big Asks” for the Statutory Review of the Cannabis Act and immediate regulatory reform.

10:45-11:00 | Coffee break

11:00-12:00 | Exclusive Presentation: Economic Analysis of Cannabis Excise Duties and Regulatory Costs with Ernst & Young

Rami El-Cheikh, Partner and Americas Cannabis Centre of Excellence Leader and Fred O’Riordan, National Leader, Tax Policy

Presenting the results of an economic analysis of the cannabis value chain commissioned by C3, focused on the overall impact and impetus for revising the Excise Tax on cannabis products.

12:00-1:15 | Working Lunch, Andaz Hotel

1:15-2:45 | Deep Dive – Framing The Need For Change – C3’s “5 Big Asks”

Collaborative session with C3’s George Smitherman and Pierre Killeen, presenting C3’s emerging “5 Big Asks” and engaging conference participants in their further development.

2:45-3:00 | Coffee break

3:00-4:00 | Creating Issue Alignment - Presenting Advocates And Allies

Trina Fraser, one of Canada’s leading cannabis lawyers will moderate the panel with invited guests including Jennawae McLean (NORML), Deepak Anand (Materia Ventures), Nathan Mison (Diplomat Consulting), Annamaria Enenajor (Cannabis Amnesty.) A panel of cannabis advocates will address key policy issues and highlight potential alignments with licensed producers and processors and the “5 Big Asks”.

4:00-4:30 | Diversity and Inclusion – Hon. Ahmed Hussen, Minister of Housing and Diversity and Inclusion

Minister Hussen is the Government of Canada Minister with responsibility for the promotion of diversity and inclusion as a key social and economic strategy. The session will include a feature presentation of a Cannabis Amnesty commercial (short version) and remarks from Minister Hussen.

Closing Session: Prepping for Tomorrow

C3’s George Smitherman and Pierre Killeen will provide a run through of the final materials and messaging for Lobby Day. Jacquie Menezes will provide a detailed briefing on Lobby Day responsibilities and key events.

Grass on the Hill: Cannabis Leaders Summit & Industry Lobby Day image

Day 2: Lobby Day (May 31)

Equipped with the insights and tactics from our leadership day, Cannabis industry leaders and influencers will meet with as many MPs and government stakeholders as possible to discuss The 5 Big Asks.

The day concludes with an evening Industry Reception including MPs and other key influencers at the Andaz Byward Market Hotel, 325 Dalhousie St, Ottawa, ON


8:00-9:00 | Cannabis Amnesty Breakfast

Annamaria Enenajor, Cannabis Amnesty Founder and Executive Director, will provide an update on efforts to drive amnesty for those Canadians with criminal charges for cannabis possession as well highlight their work on greater social and economic inclusion.

Parliament Hill Meetings

Cannabis sector leaders will fan out across the Parliamentary precinct to meet Members of Parliament, departmental officials, ministerial staff and Ottawa influencers.

5:30-7:30 | Lobby Day Reception, Andaz Hotel

Industry reception with MPs and other invited guests. The reception will feature brief remarks from C3’s Cannabis Caucus Co-Chairs and industry representatives.

Grass on the Hill: Cannabis Leaders Summit & Industry Lobby Day image


Attending from outside Ottawa? The Andaz Byward Market is offering a special rate to Grass on the Hill attendees. Book via this link to secure your discount.

Grass on the Hill: Cannabis Leaders Summit & Industry Lobby Day image

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