Start 2021 off right with the Small Business Online Communication Series from the marketing experts at Etched In Marketing. This 4-part series covers Instagram, Canva, social media scheduling, and email marketing. You can take part in individual workshops or the entire series, whichever you feel will benefit you most!

Growing an Email List With Mailchimp

You’ve maybe heard that your social media presence is like using rented land, that’s because you don’t own any of your followers, you are at the mercy of the platforms ever changing algorithm, and you can’t control who sees what. By establishing an email list YOU are in control of connecting with your audience, you own your audience, and you can gain valuable insights into what really resonates with your followers. In this workshop we will cover setting up a Mailchimp account and sign up forms, how to design an email template, and how to read the reports produced by Mailchimp.

Why use MailChimp:

• Why use email marketing: low cost, connect with an already engaged audience (that’s why they signed up), you are in control of your list (don’t have to worry about changes to any algorithms)
• With MailChimp you can get started with building your list and connecting with your audience for free, plus you can measure results to see if its working/how you can improve

What will we cover:

• Setting up email signup forms in MailChimp
• Designing and sending out emails
• Reading email reports

Handouts:

• Creating Your First Email Campaign in MailChimp
• Branded Email checklist

This is the third in a 4-part series, you can take part in one workshop, multiple, or all 4 workshops. If you are interested in all 4 you will receive a discount, look for the Series ticket to take advantage of the discounted rate!

Small Business Online Communication Series:

• Workshop 1: Getting Started with Instagram Basics (Jan 28)
• Workshop 2: Creating Branded Visuals with Canva (Feb 11)
• Workshop 3: Saving Time with Social Media Scheduling (Feb 25)
• Workshop 4: Growing an Email List with Mailchimp (Mar 11)