We’re excited to bring you a workshop on Growth Hacking for FinTech, presented by Jeff Goldenberg.
Jeff heads up growth at Borrowell and authored The Growth Hacker’s Guide to the Galaxy – 100 Proven Growth Hacks for the Digital Marketer. He is also an Entrepreneur In Residence at MaRS, a mentor with Google Startup NEXT Toronto and 500 Startups and a marketing contributor to BetaKit.
Jeff recently launched ABACUS, a new type of digital agency focused on performance Facebook advertising.
In this workshop Jeff will dive deep into Facebook advertising and show how the platform can be used to create predictable, repeatable customer acquisition funnels. Jeff will demonstrate the ABACUS 9-step protocol for winning at Facebook and will use examples from Borrowell and Borrowell’s Free Credit Score program to illustrate how customers can be acquired on Facebook if you think about the channel properly.
Attendees will leave with not only actionable ideas to test on Facebook but a new way to view the platform to deliver measurable results.