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Guest Lecture - Advertising Campaign Management

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Location

University of Wollongong in Dubai

Block 15

Knoweldge Village

Dubai, Dubai

United Arab Emirates

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The event had to be postponed due to unexpected anouncement of holiday by goverment of UAE.

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Advertising campaign management requires a lot of planning. Anastasia Gushchina, Integrated Media Planner, will explain how their advertising agency manages the campaign by giving case studies of the campign handled by them. She will cover:

  • Clients’ briefs ( Objectives, main KPIs, target audience, budgets)
  • Discussion on Google Products, such as Google Search, YouTube and GDN. As well as Universal Google APP ( Mobile targeting for APP Installs)
  • Different Purchasing Units ( CPD, CPC, CPE, CPM, CPA and CPI).
  • Implementation for the campaigns ( Duration of the campaigns). Discussion on how to implement tags for the campaigns as well as PIXELS.
  • Post campaign analysis ( Results)
  • Attribution models ( Case study of Western Union, Honor and Huawei)
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Date and Time

Location

University of Wollongong in Dubai

Block 15

Knoweldge Village

Dubai, Dubai

United Arab Emirates

View Map

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