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#HootupBCB: How to disaster proof your business’s social media

Hootsuite Hootups

Thursday, 21 May 2015 from 5:45 PM to 8:30 PM (PDT)

#HootupBCB: How to disaster proof your business’s...

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Event Details

In 2012, McDonald's sponsored the Twitter hashtag #McDStories, hoping patrons would share positive experiences with the fast-food chain. Instead, tweeters told horror stories. The lesson: understand your social audience.

To coincide with the launch of the BCBusiness issue on Social Media, we have partnered up with  BCBusiness to host #HootupBCB: How to disaster-proof your business's social media, a panel featuring social media specialists from Vancouver's biggest organizations and marketing agencies. Learn from them, not the hard way.

**Please note we are now at capacity for the event, please do add your name to the waitlist and we will be sure to notify you if any seats come up closer to the event. **

Meet the Panelists: 

Robert Willis, Translink
Senior Communications Advisor


Alex Samuel

Tech researcher, strategist & writer

Jaime Stein, Hootsuite

Senior Manager, Social Media

Trevor Melanson, BCBusiness (Moderator)

Associate Editor

Event Schedule:

5.45 - 6.15PM: Food, drinks, networking
6.15 - 6.25PM: Opening Speakers - Trevor Melanson, Associate Editor, BCBusiness
6.25 - 7.25PM: Panel Session & Questions
7.25 - 8.30PM: Networking 

Expect insightful, actionable advice from our speakers and plenty of time to meet with them over drinks and tasty eats! Make sure to share your favourite parts on social using #HootupBCB. 

Please note this event is open to persons aged 19 and above.


Proudly sponsored by:



Have questions about #HootupBCB: How to disaster proof your business’s social media? Contact Hootsuite Hootups

When & Where

HootSuite Media Inc.
5 East 8th Avenue
Vancouver, BC V5T 1R6

Thursday, 21 May 2015 from 5:45 PM to 8:30 PM (PDT)

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Hootsuite Hootups

Hootups are free events organized by Hootsuite Brand Ambassadors, Solution Partners, employees and keen users around the world.  They’re an opportunity for Hootsuite enthusiasts to bridge online and offline worlds while networking with professional peers, sharing tips and best practices on all things social.

As an organizer, it’s a great way to draw attention to the unique ways you use social media both personally and professionally. Hootups are organized by you, the fans and users, and although not directly coordinated by Hootsuite, we provide support to organizers with advice, promotion, and swag.

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