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How (Not) To Make Your Mark
A crash course for non-designers to make your stuff look better.
When and where
Date and time
Location
ATB Entrepreneur Centre 1110 17 Avenue Southwest Calgary, AB T2T 0B4 Canada
Map and directions
How to get there
About this event
It doesn’t cost much to be professional, but it does when you’re not. The world is full of bad design choices, from logos to ads to signage to websites, and these bad choices depreciate your brand. You are great at your business but maybe not so great at design, and that’s okay; you can’t do it all.
Wouldn’t it be nice to have some easy rules to follow if you’re doing it yourself? How do you communicate clearly to your Creatives what you want so you don’t waste time and money? How do you know if your stuff is good or bad?
During this session, you will learn easy-to-use design rules for the outward expression of your brand you can put into practice yourself or communicate better with your favourite Creative. You will see real-life examples of both excellent and bad designs and learn how to spot the difference so bad design doesn’t happen to you.
About the presenter
Michael Dargie, makemorecreative.com
Michael Dargie is the CEO of the creative agency Make More Creative but prefers the title ‘Creative Zealot.’ For the last 16+ years, his firm has been helping entrepreneurs, artists, and business owners around the world find, shape, and share their stories using his methodology, BrandJitsu (and in doing so, creating ridiculous growth). He’s also an award-winning film producer, multi-nominated podcast host, director, writer, and speaker.
*Check out other upcoming events being hosted by Michael:
- January 13 — ‘The Fine Art of Getting Sh*t Done’
A step-by-step guide to doing the impossible in 2023.
- February 10 — ‘The 7-Touch Exploding Brand Technique’
How to get noticed, attract customers, and make sales in an increasingly busy, noisy, and chaotic world.
*2023 Events to be launched shortly
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