The number one sales & marketing issue for most companies is quality lead generation. This 3 hour workshop will show you how to build a blueprint to ensure a steady flow of new prospects that can be converted into sales.
In this workshop you will:
Build an effective lead generation blue print
Learn how to create “multi-modal” lead generation tactics
Distinguish between immediate leads to close, and long term leads to nurture
Learn how to use targeted, direct and integrated marketing tactics
Combine all of these into a powerful lead generation engine that produces sales
This entertaining presentation introduces some of the key foundations of persuasion and concretely demonstrates through vivid, researched, examples how to readily influence, motivate, and persuade anyone!
Executive-in-Residence, TEC Edmonton
Kurian has been a TEC Executive-in-Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.