$75

How to create an irresistible product

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TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

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Will it fly? How to determine if clients will buy before you build

One registration is valid for up to two people per person. This workshop builds on the insights gained in the previous workshop Will it Fly? How to Determine if Clients Will Buy Before You Build but prior attendance is not required.

Irresistible products are based on an irresistible value proposition "stack." Join TEC Executive in Residence Kurian Tharakan to learn:

  • Why people buy
  • The difference between a value proposition and a value proposition stack
  • How to design a value proposition model
  • How to create an irresistible product or service based on these insights


About the Presenter

Kurian Tharakan
Executive in Residence, TEC Edmonton

Kurian has been a TEC Executive in Residence since 2014, assisting TEC clients with their go to market strategy. Kurian brings over 27 years of sales and marketing experience to his practice. Prior to TEC Edmonton, he founded StrategyPeak Sales and Marketing Advisors, a marketing strategy consulting firm, advising companies in numerous sectors including professional services, manufacturing, distribution, high technology, software, non-profit, medicine, and the life sciences. Preceding StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta-based software firm where his team achieved notable wins with several members of the US Fortune 500. Beyond advisory services, a significant portion of Kurian’s work involves teaching and writing on sales and marketing topics.


Connect with TEC

Is your technology-based company past the startup phase and you’re not sure how to grow? That’s what we’re here for.

TEC Edmonton provides an opportunity for qualifying entrepreneurs to work with experts in a vibrant downtown workspace.

Want to know more? Connect with TEC.

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Date and Time

Location

TEC Edmonton

#4000

10230 Jasper Avenue

Edmonton, Alberta T5J 4P6

Canada

View Map

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