Actions and Detail Panel
How to Find Digital Insights that Turn Data into Action
Tue, 25 April 2017, 8:00 AM – 9:00 AM EDT
Data and analytics are only a means to an end. As digital marketers, what we're really after is action inspired by new knowledge. Successful digital marketers build the business discipline and technology to identify digital insights and consistently turn data into action. In our second Breakfast Series session, we'll discuss how to quickly gain rich customer insights – using web analytics and keyword analysis – and demonstrate how this thinking can help set your organization up for better success.
Join us on April 25th and learn how to:
• Use web analytics to unlock key insights about your customer
• Understand online customer behaviour using keyword analysis
• Use this data to determine how best to utilize your budget