In 2021, The WIMDI Speaker Series is inviting engaging speakers each month to give interactive talks on topics that help women kill it at work.

Welcome to Talk 3 of 13 - How to Make a Business Case

Understanding the business case is the key to successfully selling your ideas at work. If you only have time to add one career or leadership skill to your toolbelt this year, make it this one. Good business cases are the foundation of influencing up, down, and across your organization. Learning this skill is the key to getting noticed and creating a reputation as a highly-promotable business genius.

This talk will focus on creating the business case you need to pitch ideas and strategic projects at work. We’ll cover:

• How managers make decisions on which projects to greenlight
• How to know if your idea is a great strategic opportunity or a no-go
• How to create the financial case for your project
• Understanding how risk & opportunity cost affect your chances of getting the go-ahead

The goal of this talk is to give you the tools to get an easy ‘yes’ on your proposals at work.

This talk is presented by Holly Burton, Leadership Coach

Holly is a leadership coach for women in male-dominated industries. She works one-on-one with ambitious women to help them lead, get promoted, and create the careers they actually want in industries they love.

As a mining engineer for the first ten years of her career, Holly was exposed to one of the most male-dominated spaces -- just 17% female. She uses the unique perspective she gained as a woman in mining, alongside her obsessive nerdiness for all things feminism, leadership, and career to help women create the working world they deserve while they wait for the rest of society to catch up.

Fun fact: She has the world's coolest business cards.

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How Interactive Webinars Work:

• Our events are interactive and will require your attention and input throughout the course of the event.
• 5:30 pm - The event starts with mingling, socializing, and small-group networking. We recommend putting your webcam on* (even if you've already transitioned to work-is-over-dress-like-a-slob mode) to help you make the strongest possible connections with your new WIMDI friends!
• 5:45 pm - The talk starts! Most talks contain interactive elements, question prompts for you to complete, or other activities that make multi-tasking difficult. Get out your notepad and prepare to soak up some knowledge.
• 6:45 pm - It's #WIMDIasks time! We end the night with our interactive community-based resource that lets you crowdsource any challenge in your life through the network of all the WIMDIs in the room.

How Online Events Work:

• This event is live-only and a recording will not be distributed after the fact. We are currently testing recording options, so we may record the event, but it will not be made available for quite some time. So, If you hear something you want to remember, take notes!
• We'll email you the login info for the Zoom meeting 5 minutes before the start of the event.
• Can't find your login details? Check your spam for mail from WIMDI. If you still can't find the info, email hello@wimdi.com and we'll get you all sorted out.

Attendance Notes:

1) Gender:

This event is open to individuals of any gender identity.

2) Code of Conduct:

By attending this event, you agree to adhere to WIMDI's code of conduct, which you can find at wimdi.com/code-of-conduct-and-policy.

3) Privacy, Photography and Recording*:

Online WIMDI events use Zoom, and we will be recording this event in the hopes of eventually releasing replays of the speaker portions of our events. As such we cannot guarantee that no photos, screenshots, or recordings will be taken of you during the event by event organizers or by other attendees. We love it when our members connect at our events using both video and audio, but we understand if our members prefer to participate with their video turned off to preserve (more of) their privacy.