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How to Make Smarter Decisions About Your Website (and everything you publish online)

Eric Squair -

Tuesday, February 14, 2012 at 9:30 AM - Tuesday, April 10, 2012 at 12:00 PM (EST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ticket Ended CA$375.00 CA$0.00

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Event Details

You don’t have to be a techie to really understand how your website is performing, and how to improve it. This five session workshop at the Centre for Social Innovation in Toronto is designed for anyone who is responsible for making decisions about websites or social media. As a participant, you will use Google Analytics to learn what is working and what is not with your website, social media and email newsletters, and learn how to make decisions based on your site visitors needs and wants, not guesswork.

This is a hands-on course for non-technical people, focused on giving you actionable insight into how your online work is helping you achieve your goals.  In five morning sessions over two months, we will :

  • configure a Google Analytics account that tracks what you need to know
  • define key performance indicators: the data that leads to the most valuable insight
  • identify your high value visitors, and what brings them to your site
  • prepare for a website redesign: what’s working on your site (and what’s not)
  • measure the impact of social media and mobile visitors
  • prepare a basic report you can present to senior decision makers outlining site performance and key opportunities for improvement



Tuesday, Feb. 14 - Google Analytics 101
Introduction to Google Analytics
Making sure your account is set up properly

Tuesday, Feb. 28 - Google Analytics 201
Setting goals to measure key performance indicators
Matching goals to audiences to identify high value visits

Tuesday, Mar 13 - Identifying Your Highest Value Visitors
Tracking visits from social media, mobile, email newsletters and online advertising campaigns.
Identifying and focusing on your highest value visitors

Tuesday, Mar. 27 - |Preparing for a website redesign
How does Google view your site?
Identifying opportunities and keywords

Tuesday, Aprl. 10 -  Making smarter decisions about your website
Introducing Analytics to decision makers
Your report: Key findings from Google Analytics

The course includes two 45 minute one-on-one consultations around properly setting up your Google Analytics account and preparing your report to decision makers at the end of the course.

There will be some light homework, and participants will need to install Google Analytics on their website before the start of the course. Participants will receive a workbook with exercises and resources to support the key learnings of the course. Bagels and coffee will be served at the morning sessions.

Please contact Eric if you have any questions ('Contact the Host' button on the right hand side of this site)

There is an introductory, one-evening session happening on February 15th - learn more here.


Have questions about How to Make Smarter Decisions About Your Website (and everything you publish online)? Contact Eric Squair -

When & Where

720 Bathurst
Room 1, 1st Floor

Tuesday, February 14, 2012 at 9:30 AM - Tuesday, April 10, 2012 at 12:00 PM (EST)

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Eric Squair -

Eric Squair helps people in nonprofit organizations and independent businesses make decisions about their online work based on data, not guesswork.  He does this by teaching my clients how to monitor the results of their online efforts, run experiments to improve those results, and solicit actionable feedback from their audience. This process helps them find out what’s really going on with their website, social media, email, and online advertising. 

Eric has worked in online communications for more than a dozen years, mainly with large nonprofits working to change the world, but also with independent businesses who want to leverage the web. Clients including Greenpeace, Amnesty International, the David Suzuki Foundation and more.  See for more.

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