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How To Market Your Small Business Online
The first step to marketing your business online is creating a target market or persona. Let's create yours today!
When and where
Date and time
Location
1520 Stone Church Rd E 1520 Stone Church Road East Hamilton, ON L8W 3P9 Canada
Map and directions
How to get there
Refund Policy
About this event
Marketing Strategy: Finding Your Target Audience
Are your marketing efforts directed at the right people? Businesses can spend a fortune on marketing without ever seeing results. The key is to put your message in front of your ideal customer.
To do this, you need to identify your target audience. Which segments have potential, and which don’t? In this strategic marketing workshop, we will take a hard look at the opportunities that can transform your business – and the ones that will have you chasing your tail.
Who is this training for?
- Internal marketing managers and team members
- Founders and owners of small businesses
- Solopreneurs
What do we cover?
This session will be tailored to the needs of your business. This ensures that the training is as relevant and actionable as possible. Typical content includes:
- Creating customer personas
- Finding your ideal client
- Identifying lucrative market segments
What will you learn?
At the end of the session, you will be able to:
- Analyze market segments
- Spot new opportunities
- Objectively evaluate opportunities
- Make an informed decision on which segment(s) to target
- Identify key decision-makers
Your ticket will include entrance to the business expo/conference (From 2 pm - 6 pm), the workshop (From 4 pm - 5 pm), and a buffet dinner.