Actions and Detail Panel
How to Understand your Critical Target Customer
Wed, 29 March 2017, 1:00 PM – 2:30 PM EDT
Identifying your target customer, so you can get to know them better!
When you think of your target customer, do you think of your target market, or can you picture a living, breathing person?
Whether you’re serving B2B or B2C, your customer is a person with wants, needs and a reality all their own. Tuning your business to be more aligned with your target customer is the road to a deeper, more connected and loyal customer – the raving fan who will want to tell everyone about your product or service!
During this workshop, we’ll explore ways to pinpoint your target customer, so that you can begin to learn more about what they value. When you know that, decisions about your business become clear and sales become so much easier!
BIO - Lisa Wylie, MBA, helps businesses create strategic change for BIG impact. As a coach and consultant, she applies her business acumen, experience leading a multimillion dollar operation and passion for unleashing potential in others to help entrepreneurs grow their businesses. She’s lived through bumps and bruises to learn what works in the real, sometimes messy, business world.