This webinar session is an introduction to artificial intelligence and machine learning, including how they're defined, what distinguishes them from one another, how to apply them in marketing, and how to begin the conversation for piloting artificial intelligence.

When it comes to marketing, artificial intelligence and machine learning isn't what you've seen in the movies – and it shouldn't have to be mysterious.

In this session, attendees will:

- Learn how AI and machine learning work in general

- Understand what distinguishes them from one another

- Gain insights into what AI and ML are good for and their purpose in business

- See how these innovative technologies can be applied to your marketing organization.

- Get an overview of a wide variety of AI tools that will help you turn your data into intelligence.

and more...

Speaker Bio:

Ali Salman is a Google certified online marketing strategist who has worked with professional firms, practices and INC 5000 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing online marketing and lead generation agency.

Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Mucho Burrito, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.

Ali and his team develop online promotional concepts that spark viral growth through search and social for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming