How to value your business and make initial market analysis

Canada China Commercial Association (CCCA) proudly presents The 2017 Western Canada Innovation and Entrepreneurship Roadshow (“The Roadshow”), a series of events to walk the venture entrepreneurs through all training sessions. We will held our Grand Finale in November 2017 and the winner will get $1,688 prize as a reward.

Please join us on Tuesday September 12, 2017 for a night with experienced entrepreneurs, venture capital investors, and senior consultants. The event covers topics, such as how to value your business, how to make initial market analysis and attract investor, what are the essentials for starting an innovative business, and how to apply various grants and funding, etc.

Time： Tuesday, September 12, 2017 6pm-9pm. Registration starts at 5:30pm.

Location: Science Theatre 143, University of Calgary, Calgary AB

• Lot 21 and 25 are public parking lots nearby, costs $7- $8 per entry after 3:30pm.

Part 1: Keynote Speakers:

1. Customer Discovery: Don’t fall in love with your idea until your customers do By David Bocking, Technology Development Advisor, Alberta Innovates

David Bocking has over 30 years’ experience in the technology, energy and health sectors. He has held executive roles in sales, product management and marketing across many sectors. He is an accomplished growth leader and consultant skilled at creating enterprise value from new market entry, product development, technology adoption and business model innovation. He is an exceptional communicator, who quickly develops empathy for customer problems, creates solutions, and distills complex scenarios into a strategic vision coupled with a corresponding business model to create, deliver and capture value. In his current role at Alberta Innovates, he has provided coaching to hundreds of startups and delivers workshops on Lean Startup Thinking, Business Models and Customer Development.

2. How to value your business and attract investors wisely By Jeremy Gilman, Principal, McRock Capital

Jeremy Gilman is the Principal of McRock Capital, a venture capital firm based in Toronto and Calgary. Jeremy is focused on the origination, structuring, and execution of new investment opportunities in the Industrial IT sector. His responsibilities also include working closely with McRock’s portfolio companies on corporate strategy, risk management, business plan execution, and financial planning. Jeremy is also a Director of CFA Society Calgary.

Part 2 Panel Discussion:

Steven Mcilvenna, Director, Entrepreneur Development, Innovate Calgary

As An award winning entrepreneur coach, Steven is responsible for ensuring early stage entrepreneurs receive timely coaching and mentoring as well as effective programs to support both their professional and business development.

Eileen Ashmore, President & Owner, Strategic Timelines Inc.

Eileen Ashmore, MBA, CMC is a technology funding specialist who works with technology driven businesses to assist them prepare provincial and federal funding submissions along with preparing the supporting business tools - business and marketing strategies/plans, financial projections, market assessment and competitor analysis for these submissions. Eileen has 30+ years management consulting experience and has worked with hundreds of B2B companies.

Bruce Gilkes, Owner, Technology Pathfinders

Bruce Gilkes is a senior executive with Technology Pathfinders, a company that mentors small and medium enterprises. Before that, he has founded a computer training and simulation company, C4i Consultants Inc. and grown it into a multinational organization. He has several patents to his name and was awarded the Alberta Centennial Medal and the Canadian Forces Decoration and the NATO Special Service Medal. Earlier in his career, Mr. Gilkes served full time and part time in the Canadian Army for 29 years, retiring as a Lieutenant Colonel.

As with our previous event, we also invite professionals and successful entrepreneurs as our special guests. Participants of the events will also have opportunities to mingle with these experts.

Ticketing:

• Non-Members: $20
• General Members: $10
• Business Member: Free, Please contact us at info@ccca88.ca to receive your ticket

Please purchase tickets from Eventbrite site or alternatively, you can pay via Interac e-Transfer®
Recipient email: treasurer@ccca88.ca
Please email treasurer@ccca88.ca with the answer of your secret question. Please indicate your name, type of ticket and quantity of ticket in your email.

加中商会隆重推出2017加西创新和创业路演（“路演”）。路演将通过一系列的讲座、交流会等活动，为企业家们和创业者提供一个交流创新和创业想法的平台，以及和潜在投资者、导师、生意伙伴接触的机会，来促进和推动的企业发展。路演大奖赛将于2017年11月份举办，现金大奖$1,688 等你来拿！

9月12日的活动是本届路演系列的第三场，主要是针对创业者如何在创业初期进行企业价值评估，如何进行市场分析，如何申请各级政府和社团资助，以及开拓市场的必备要素等问题进行的培训活动。

时间：2017年9月12日周二 6:00 pm - 9:00 pm，5:30 pm开始注册

地点：University of Calgary, Science Theatre 143, Calgary AB

• 21 和25号停车场为临近的公共停车场，收费$7-$8.

本次活动主要有两部分：

第一部分： 专家演讲 (Keynote Speakers)

我们这次为大家请来了两位重量级的嘉宾。

首先是来自Alberta Innovates的David Bocking。Bocking先生在技术、能源和卫生领域拥有超过30年的经验，并在许多领域的销售、产品管理和营销方面担任执行职务。他同时是一位经验丰富的成长型领导者和顾问，能够帮助创业者从新的市场准入、产品开发、技术采用和商业模式创新等方面创造企业价值。作为一个卓越的沟通者，他能够迅速对客户的问题产生共鸣，找出解决方案，并将复杂场景转化为战略眼光，运用相应的业务模式来创造与获取价值。Bocking先生目前就职于Alberta Innovates，已经为数百家创业公司提供了创业思维、商业模式和客户开发方面的指导。这一次他带来的“Customer Discovery: Don’t fall in love with your idea until your customers do”，会从几个方面讲述市场推入和商业推广，帮你发现和定位到目标客户。

第二位是McRock Capital的Principal, Jeremy Gilman先生。McRock Capital是一家位于多伦多和卡尔加里的风投基金。Jeremy负责工业物联网行业的新投资机会的发现，投资构架和执行。他的职责还包括与McRock的投资组合公司在公司战略、风险管理、业务计划执行和财务计划发面提供帮助，紧密合作。Jeremy同时也是卡尔加里CFA的协会理事。由Jeremy Gilman带来的本期讲座，主要讲解怎样对你的创业项目进行市场价值评估和市场分析，这是初创企业立项时的关键考虑因素。

第二部分：专家团讨论 (Panel Discussion)

我们邀请了在行业内有多年经验的资深专家组，就新科技企业如何拓展市场，申请政府资助等等问题进行讨论。专家团成员包括：

Steven Mcilvenna, Director, Entrepreneur Development, Innovate Calgary
作为一名获得殊荣的创业者指导，Steven负责早期阶段的创业者能够得到及时有效的指导和周全的计划来支持其业务发展。

Eileen Ashmore, MBA, CMC, President & Owner, Strategic Timelines Inc.
Eileen Ashmore 女士拥有MBA学位和全球管理咨询委员会认证的管理咨询师资格证书，是一名资深科技融资专家，专门致力于帮助技术创新企业的各种资金资助（包括省政府和联邦政府资助）项目和融资申请，也协助初创企业撰写商业计划和市场战略计划。她拥有30多年的管理咨询经验，并曾与数百家B2B公司合作。

Bruce Gilkes, Owner, Technology Pathfinders
Bruce Gilkes是Technology Pathfinders ----- 一家致力于辅导中小型创业公司的咨询服务公司高级执行官。在此之前，他自己创办了一家计算机培训和模拟公司：C4i Consultants Inc.，并将其发展成为一个跨国公司。他拥有多项专利，并获得了Alberta百周年纪念奖章，以及加拿大军事装备和北约特别服务奖章，具有很强的技术背景。在其职业生涯早期，Gilkes先生在加拿大军队服役了29年，军衔封至陆军上校。

活动期间，我们同时邀请各行业的专业人员和精英作为我们的特邀嘉宾，届时与会者有机会与他们交流心得。

票务信息：

• 非会员：$20
• 普通会员：$10
• 企业会员：免费，请与我们联系：info@ccca88.ca获取门票

请通过Eventbrite网站购票，或通过e-Transfer®付款：
收款人电子邮件: treasurer@ccca88.ca
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